SOURCE: Hospitality Technology

Hospitality Technology

March 02, 2011 13:00 ET

Tasti D-Lite to Offer Social Media Roadmap at MURTEC 2011

VP of IT, BJ Emerson, to Explain How Shared IT and Marketing Responsibilities Can Bridge the Online and In-Store Experience at Annual Hospitality Technology Event

RANDOLPH, NJ--(Marketwire - March 2, 2011) - The perception that social media technologies are solely an extension of restaurateurs' marketing efforts is beginning to change. More and more organizations are realizing that IT's increasing role in social media can not only support marketing, but also provide leadership in integrating the in-store experience into online communities.

In his keynote presentation, "The Journey from Social Negligence to Social Prominence," BJ Emerson, vice president of technology for Tasti D-Lite, will explore the increasing relationship between IT and social technologies at Hospitality Technology's 2011 Multi-Unit Restaurant Technology Conference (MURTEC), this March 16-18 at Caesar's Palace in Las Vegas, Nev.

Attendees will walk away challenged to look differently at IT's social technology role, and will be equipped with the "why" and "how" to better serve their organizations. Other areas to be covered include: working with other disciplines to accomplish organizational goals as they relate to social media; how technology can be vital in bridging the widening gap between the online experience and the in-store experience.

Now entering its sixteenth year, Hospitality Technology's Multi-Unit Restaurant Technology Conference presents a full program of solutions-focused educational sessions offering insights from across the restaurant environment. Key decision-makers will be able to share strategies and exchange ideas through peer-to-peer collaboration and networking, while the industry's leading technology solution providers will provide additional value.

This year's focus is: "The Integrated Enterprise: Aligning Technology Initiatives with Business Objectives." Key sessions include:

  • Roadmap to an Integrated Enterprise
  • Vendor Selection Process: Best Practices
  • Standardization of POS Data
  • Tech-Enabled Kitchen: How to Empower the Heart of the Restaurant
  • Franchisee Case Study: Enterprise-wide Integration from POS to Back Office
  • Applying IT Investment Savvy for Growth
  • Beyond Reporting: Learn Better Business Intelligence from Retail's Leadership
  • Restaurant Technology Study: Highlights & Analysis
  • Roundtable Workshops: Streamlining the Front-of-House; Back-of-House Smarts; Cashing in on Social Media

For more information about MURTEC 2011, including a full list of speakers and registration details, visit

About Hospitality Technology
Hospitality Technology (HT) is the only publication dedicated to covering the role of information technology in improving business performance for hotel and restaurant operators. The Hospitality Technology editorial portfolio includes: a print publication that publishes nine times annually and reaches more than 16,000 hospitality industry executives, three networking and educational events (MURTEC, Hotel Technology Forum and Restaurant Executive Summit), a comprehensive website, e-newsletters, web seminars, and several exclusive annual reports and studies. Visit Hospitality Technology online at Hospitality Technology is published by media company Edgell Communications, headquartered in Randolph, N.J.

Contact Information

  • Contact:
    Abigail A. Lorden
    Hospitality Technology
    Email Contact
    Phone: 973.607.1358