September 14, 2010 09:12 ET™ Announces National Rollout Plan for Online "Try and Buy" Wine Service

Distribution Moves Beyond California to 11 New States; Expansion to New York, Illinois, Florida by November

SANTA ROSA, CA--(Marketwire - September 14, 2010) - -- the first-ever online wine service dedicated to wine tasting and buying wine -- is now expanding beyond California and shipping to Alaska, Nevada, New Mexico, Wyoming, Virginia, Missouri, Nebraska, Louisiana, North Dakota, New Hampshire, and the District of Columbia, with a planned expansion to New York, Illinois, and Florida by November. "As the single largest market for wine buying, California was the obvious starting point for offering and shipping our unique wine sampling and buying service. With this expansion, we will be able to bring a new direct to consumer wine offering to over 80% of the total US market by the end of this year," said Tim Bucher, Founder and CEO of With the addition of these states, is furthering its national distribution and overall goal of bringing the wine tasting experience and convenient wine buying to living rooms across the country. offers taste-sized samples of award-winning wines to deliver an authentic taste of branded offerings from prominent wineries such as Grgich Hills Estate, Gundlach Bundschu, DeLoach and over 100 different wine selections -- essentially bringing the tasting room to consumers' doorsteps. has also over 10 new wineries to its selection including Swanson, Domaine Carneros, Ackerman, Whitehall Lane, and Carol Shelton.

Visitors to can purchase six-pack wine sampling kits selected by each winery to give them a tasting flight similar to what they'd be poured in the tasting room. Each winery offers a different selection that matches how they taste at the winery and completes the package with wine descriptions and tasting notes for each wine. For example, consumers can do side-by-side tastings of a single varietal, six vineyards producing different varietals, or a more traditional mix of reds and whites. The wine is decanted from 750ml bottles to 50ml bottles via a cutting-edge, patent-pending process created by called T.A.S.T.E. Technology™ (Total Anaerobic Sample Transfer Environment), which preserves the original flavor of the wine. The wine sampling 6-packs are generally priced between $19.99 and $29.99 and are always shipped with exclusive offers encouraging customers to buy the bottle of wine they liked best from their wine tasting. is more than just an online retailer of wine tasting kits and wines. Through additional web features consumers can get help finding wines, access wine tasting tips and articles, learn more about wineries and their tasting rooms, and have access to wines they have tasted and reviewed. provides a service to help educate enthusiasts about all things wine. Moreover, consumers can familiarize themselves with the different wineries via virtual tours, photographs of the vineyards, and extensive overviews of the winery, winemakers, and wines. provides an optional account feature so customers can keep track of the wines they taste and order; through a few simple steps customers can easily order bottles of wine they've tasted first and have them delivered to their home via flat rate shipping.

About™ is the first-ever website destination for sampling, buying, and discovering wine and wineries. The service allows consumers to "try before they buy" via sample-sized bottles delivered directly to the home. partners with top wineries to create wine sampling collections comprised of four to six (50ml) mini wines bottled, labeled and packaged with wine descriptions, tasting notes and special offers to buy the full-sized bottles and cases. The web service also helps customers find wines, track their wines and tastings, and offers additional information on wineries, wine tasting tips and tools. The wine samples are of the same taste and high quality poured from full-sized bottles in a tasting room at the winery. customers can ensure that every bottle purchased will be enjoyed because they've already sampled the wine first.

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