SOURCE: Taulia Inc.

Taulia Inc.

April 15, 2015 10:00 ET

Taulia Presents at Marketo Conference

Taulia CMO Joe Hyland Speaks at Premier Marketing Summit

SAN FRANCISCO, CA--(Marketwired - April 15, 2015) - Taulia, the SaaS market-leading financial supply chain company, presented a keynote address yesterday at the The Marketing Nation Summit, the premier marketing conference hosted by Marketo.

Chief Marketing Officer Joe Hyland spoke to some of the 6,000 conference attendees on the power of video marketing and the science of storytelling in marketing campaigns. Hyland presented alongside Vidyard CEO Michael Litt, explaining how Taulia's multimedia campaigns have helped make the company a marketing leader in the enterprise software space. 

"Our marketing team really strives to be appeal to customers by using humor, establishing credibility, and being trustworthy -- three qualities that Taulia and its employees embody," says Hyland. "Taulia is always working to excel across our many departments, and we were excited to share our experiences with so many marketing leaders at this distinguished conference."

The Marketing Nation Summit, which takes place in San Francisco, features speakers including Arianna Huffington, President and Editor-In-Chief of The Huffington Post, Salman Khan, founder and executive director of the Khan Academy, and decorated musician John Legend.

Taulia's has long been recognized for its market-leading business-to-business practices, and was recently cited by Forrester Research Inc. for innovative marketing. The company was also recently recognized by the marketing publication ClickZ, which wrote, "Taulia used comedy to market their financial software to accounting professionals and saw amazing results. Their videos have influenced more than $100 million dollars in pipeline."

Hyland said he enjoyed exchanging ideas with many of the Marketo conference attendees.

"We had a great experience presenting at The Marketing Nation Summit and meeting with so many innovative marketers across different industries," said Hyland.

About Taulia

Taulia is the market-leading SaaS financial supply chain company. Through turning every invoice into a revenue opportunity, Taulia enables organizations to strengthen supplier relationships while adding millions to the bottom line. Some of the most innovative brands in the world rely on Taulia, including Coca-Cola Bottling Co. Consolidated, Hallmark, and many other Fortune 500 companies from various industries. Taulia is headquartered in San Francisco, California, with offices in London, England; Düsseldorf, Germany; Sofia, Bulgaria; Austin, Texas; and Park City, Utah. For more information, visit

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