SOURCE: Tauntr


October 05, 2010 09:00 ET

TAUNTR and Maxim Partner to Deliver Multi-Channel Original and Targeted Sports Humor Content

Partnership Will Further the Engagement for Advertisers With 18-34 Male Demographic Throughout Print, Online, Offline and Mobile Worlds

BOSTON, MA--(Marketwire - October 5, 2010) - TAUNTR, a creator of original sports multiplatform content at Internet speed, today announced that it has signed a partnership agreement with Maxim and its parent company, Alpha Media, to provide original sports humor content to the Maxim universe. Maxim will provide TAUNTR with joint marketing opportunities and additional advertising streams as it pushes this new content across all of its channels including, Maxim Magazine, custom Maxim events and social networks like Facebook and Twitter.

Unlike other online properties that scan the Web to compile content, Maxim selected TAUNTR for its ability to create new, original pieces of sports content (video, animation, games, images, applications, etc.) in real-time as sports stories unfold. TAUNTR has a strong following in the 18-34 male demographic with its site achieving 3,499,908 page views in August 2010 alone. This partnership will further Maxim's hold on this growing audience and provide its advertisers with a custom, proven avenue to this coveted demographic.

This relationship will focus on the following areas:

Sales & Advertising Partnership

  • Maxim's veteran sales staff will be able to offer brands the opportunity to advertise on as well as receive original branded content from TAUNTR, Inc.
  • In return for receiving original content from TAUNTR, Maxim will also provide the capability to monetize TAUNTR content online and offline serving as an agent of direct advertising sales for TAUNTR.
  • Maxim's Events group is one of the premier event coordinators around the globe. As part of this partnership, Maxim Events will utilize TAUNTR content at sports and associated venues. This joint effort will help further brand TAUNTR in both the online and offline worlds as well as offer large brands further opportunities to directly interact with one of their key target demographics.

TAUNTR Content for Maxim

  • will benefit greatly from TAUNTR as it will now include its content as part of its existing sports programming. Serving in a similar role to an online editor, TAUNTR will update material daily, offering humorous and interactive content (video, images, games and more) to drive further traffic to Maxim's sports page. 
  • Maxim Magazine offers the largest paid print circulation targeting 18-34 male demographic with a total readership of more than 12 million each month. Maxim's Digital reach is nearly 6 million monthly unique visitors in the US. 

Timing with this partnership, TAUNTR is releasing a free TAUNTR Mobile Application for the iPhone, taking advantage of one of the fastest growing consumer engagement platforms. The application will allow fans the chance to send personalized taunts to friends, track taunts of their favorite teams and surf the entire catalogue of TAUNTR content. This also opens up a branded mobile advertising channel for Maxim's advertising partners.

  • Audio capabilities will also allow fans the chance to further "spur on" their friends and adversaries by recording their own 15-second clips that can be messaged alongside existing TAUNTR content.
  • Push notification of specific content resulting from user preferences.
  • To download this application, please visit: or the iTunes store


  • "Maxim is pleased to be collaborating with the team at TAUNTR where we have found a partner with a similar sense of humor and target audience. TAUNTR will allow Maxim to further expand the reach of our advertising clients through a series of unique capabilities to create compelling custom content."
    Dave Roberson, VP, Business Development & General Manager, Digital, Maxim
  • "TAUNTR has continued to evolve from mere taunts and headlines to a complete interactive experience for fans. With original video, games, stories, opinions, images and now mobile capabilities we are offering fans the chance to take their love for their teams -- and dislike for others -- to new levels. With great partners like Maxim joining our network, we are expanding beyond the Web and ensuring our content has a place wherever the fans are."
    Lane Murphy, President, TAUNTR

About Alpha Media Group
Alpha Media Group publishes and distributes Maxim Magazine, the United States' largest men's lifestyle magazine, and operates internationally through licensees in more than 20 countries. Alpha Media also distributes Maxim in digital channels at, and on mobile applications. 

TAUNTR is an online and mobile content creation company that produces a wide range of original content in the form of video, games, imagery and text. TAUNTR provides original, timely and relevant content that site visitors can instantly send to their network of friends and rivals. Professional writers, designers and animators create daily and relevant multimedia taunts targeted at the entire world of sports. No team, player or manager is safe from TAUNTR. Fans can easily share taunts through email and social networking websites directly from TAUNTR provides fans with the tools to "Add Insult to Everything."

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