SOURCE: Petz Enterprises, Inc.

April 27, 2007 08:56 ET

TaxBrain.com® Joins Winners of MarketingSherpa's Third Annual Viral Hall of Fame

TRACY, CA -- (MARKET WIRE) -- April 27, 2007 -- TaxBrain.com®, America's fastest growing online tax service, is a winner in MarketingSherpa's Third Annual Viral Hall of Fame.

According to Craig Petz, Vice President of Marketing, Petz Enterprises, Inc., owners of the TaxBrain.com brand, "MarketingSherpa's editorial staffers received over 100 viral marketing submissions for their third annual Viral Hall of Fame. The 10 inductees this year features both Business-to-Consumer and Business-to-Business marketing, including such heavy-weights as Levi-Strauss and Fox Television."

As MarketingSherpa stated when they honored TaxBrain.com, "Yes, it's 2007 in the viral marketing world, and Internet users aren't so easily impressed with just any game, contest or video clip. That's what makes this year's Hall of Fame winners so impressive -- they cut through the clutter with panache."

The Award summary goes on to say, "It's not every day that guerilla marketing gets replayed on ESPN over and over. Essentially, TaxBrain.com hired actors to fake the theft of a racecar and make it look real, so real that it inadvertently aired as a real news story. Throw in the fact that they were targeting male NASCAR fans (yes, there were women in bikinis in the video, too) and wave the checkered flag, folks, because we have a winner. The effort received thousands of YouTube views and easily topped $1 million in free television advertising."

"Stolen NASCAR" Viral Campaign Fuels Major Racing Sponsorship

Todd Taylor, TaxBrain.com's Director of Affiliate Marketing, said, "The success of our viral video commercial produced as an experiment for YouTube last summer has led to primary sponsorship of the Justin Philpott Racing Team's 2007 Whelen All-American Series NASCAR entries. 17-year-old rising star driver Justin Philpott is competing at tracks throughout California, including Altamont Motorsports Park, Irwindale Speedway, Madera Speedway, and Roseville's All-American Speedway. In June, Justin and the TaxBrain team will also participate in a special NASCAR rookie all star race, competing against the nation's top young drivers and nationally ranked NASCAR stars Tony Stewart and Matt Kenseth."

About MarketingSherpa

MarketingSherpa is a research firm publishing Case Studies, Benchmark Guides, and How-to Instructional materials for marketing professionals. 237,000 marketers read MarketingSherpa's newsletters, Guides and Web site every week. MarketingSherpa also publishes the following Benchmark Guides: Search Marketing Benchmark Guide, Email Marketing Benchmark Guide, Business Technology Marketing Benchmark Guide and Ecommerce Benchmark Guide.

About TaxBrain.com

TaxBrain.com Online Tax Service is the consumer brand of Petz Enterprises, Inc. TaxBrain.com delivers online tax preparation, electronic filing, professional assistance and representation in all 50 states. TaxBrain.com is a full-service online tax service featuring federal and state preparation, tools, and resources to help taxpayers manage their tax burden with greater confidence and ease. For more information visit http://www.taxbrain.com/press.

About Petz Enterprises, Inc.

Petz Enterprises, Inc. (PEI) is a leading provider of tax preparation and electronic filing solutions for the professional and consumer markets, helping to automate and simplify federal, state and local tax compliance. PEI's Crosslink® line of professional tax software products enable tax practitioners and service bureaus to accurately prepare and file large volumes of individual tax returns. Founded in 1974, Tracy, CA-based PEI is dedicated to serving the need of the professional tax community and individual taxpayers worldwide. For more information, visit http://www.petzent.com.

Contact Information

  • For further information contact:
    Craig Petz
    Petz Enterprises
    209-835-2720 ext. 2007
    Email Contact
    -or-
    Steven Swartz
    978-524-9595
    Email Contact