SOURCE: TaylorMade Golf Company

TaylorMade Golf Company

September 09, 2010 15:00 ET

TaylorMade Introduces Burner® 2.0 Irons

Each Iron Is Individually Engineered to Deliver Massive Distance, Improved Accuracy, Enhanced Playability and Better Feel

CARLSBAD, CA--(Marketwire - September 9, 2010) - A year and a half after unveiling the Burner irons, a revolutionary product that became the most successful iron in company history, TaylorMade Golf is proud to announce the Burner 2.0, engineered to combine legendary Burner distance plus more feel and playability.

"We've succeeded at creating a better-performing iron with the Burner 2.0, which is just as long, easier to play and more refined in its feel and sound," said Bret Wahl, senior director of research and development for irons, wedges and putters. "Every Burner 2.0 iron is better than its predecessor and, when compared against the longest, best-selling iron we've ever made, that says something truly significant."

The difference starts at first glance with the Burner 2.0's two-toned "Burner Black" PVD finish, which is more durable and resists glare. However, the improvements go far beyond skin deep. Multiple club properties in the Burner 2.0 irons have been enhanced to promote distance, uniform distance-gaps, improved playability and more satisfying feel and sound. The result: each Burner 2.0 iron outperforms the first-generation Burner.

"We applied innovative thinking and concepts to irons when we introduced the original Burner and created a club revolutionary in its performance," said Brian Bazzel, TaylorMade manager of iron development. "Now we've taken the best high-performance iron in golf and made it better with the Burner 2.0."

Burner 2.0 irons are offered in four shaft flexes -- S, R, M, L. Ladies' flex shafts will be offered in the 5-iron through pitching wedge, attack wedge and sand wedge. The standard Burner 2.0 set includes eight irons offered at a street price of $699 with steel shafts in the irons and $899 with graphite shaft in the irons. Availability begins at retail on Friday, October 8.

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Contact Information

  • For more information, contact:
    TaylorMade Golf
    Public Relations Department
    Christa McNamara
    Tel: (760) 918.6466
    Email Contact

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