TBA Global

March 11, 2010 16:21 ET

TBA Global Announces New Social Media Whitepaper

NEW YORK, NY--(Marketwire - March 11, 2010) -  TBA Global, an award-winning engagement marketing, events and communications agency, today announced the release of a new Social Media whitepaper created to help brands understand how to utilize the social media channel.

"While all media may be social media, brands still need to develop engaging content that people want to seek out and then share with their friends," said Michael Moroney, SVP of Digital Media at TBA Global. "Creating conversations that put the brand in the center of the dialogue is an art and a science, and the approach is very different than traditional communications."

The newest TBA Global whitepaper examines the opportunities and benefits of social media marketing and includes:

  • Tips on how to create social media content, then distribute and measure
  • The role of mobile devices
  • Case studies outlining successful B2C and B2B social media campaigns

TBA Global has developed several successful social media programs for B2C and B2B clients by creating and distributing content that helped brands build brand advocates, launch new products and services, and create change.

The new Social Media whitepaper is the latest in a series of whitepapers from TBA Global to help brands build deeper, more personalized connections with customers. To download the whitepaper, please visit

TBA Global is an award-winning engagement marketing and communications agency that connects brands and people. TBA Global helps brands reach employees, business audiences, and consumers through a wide range of effective digital and live experiences that drive engagement and revenue. TBA Global is ranked among the Top Promotion and Event Marketing Agencies by Advertising Age magazine (May, 2009). The agency is headquartered in New York, NY with offices in North America and the U.K. Join TBA Global online at, or

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