May 08, 2008 18:17 ET

TBA Global Announces TBA DEEP

"Digital Entertainment Engagement Programming" Group Creates and Distributes Branded Programming

LOS ANGELES, CA--(Marketwire - May 8, 2008) - Connective marketing and communications leader TBA Global has formed TBA DEEP, a new thought leadership group focused on the creation of branded content for Fortune 500 companies. The TBA DEEP division was created due to the success of TBA Global's recent branded entertainment programs for clients such as McDonald's, Ford, Chivas, and MTV.

"Our new TBA DEEP offering will create and deliver content to help clients connect their brands with consumers on a deeper and more substantial level," states Lee Rubenstein, President and COO of TBA Global. "Our emphasis on great content, with innovative live and digital distribution will create the audience engagement that translates into measurable increases in loyalty, recognition, favorability and sales."

The TBA DEEP team is led by Brian J. Murphy, widely recognized as a leader in the fields of entertainment marketing and branded entertainment. He has assembled a team of experts in content development, distribution, branded entertainment, creative, digital media, television and video production, design, consumer marketing and live events.

"TBA DEEP activates and deploys the power of popular culture in service to our clients' brands and messages," said Murphy, Executive Vice President of TBA DEEP. "We are creating the future of how brands will be optimally expressed in a converged, digital marketplace."

TBA Global's heritage is in entertainment. It is owned by respected entertainment veterans including co-chairman Irving Azoff, a leader in the entertainment industry who also heads the world's foremost talent management company, Frontline Management. Frontline Management's artist roster includes the Eagles, Christina Aguilera, Van Halen, Neil Diamond and many others.

While with TBA Global, Brian Murphy created some of the earliest large-scale branded entertainment programs. His creative vision and artistic expertise have culminated in exceptional live, televised and internet programming. These landmark programs include Rockfest (the largest single-day ticketed rock event in the United States), Music In High Places, and MTV's long running Hard Rock Live music series.

Prior to rejoining TBA Global, Murphy was Founder and CEO of Fearless Entertainment. He also spent a decade as Executive Vice President of Warner Music Group, and formed the joint venture Warner/Avalon (which later became Warner/TBA). While there, he co-authored the first joint divisional strategic marketing program between General Motors and Warner Bros. Films/Warner Music Group, which was one of the progenitors of the developing field of branded entertainment.


Founded in 1994, TBA Global ( is a privately held company that creates nontraditional marketing and communications programs for high-profile corporations, non-profit organizations, and associations worldwide. TBA Global's award-winning teams create, produce and execute unique and compelling programs that grow clients' business by creating, connecting, and optimizing their marketing and communications investments to key internal and external audiences. TBA is ranked in the top 100 U.S. marketing organizations and among the Top 50 Sales Promotion Agencies by Advertising Age magazine (May 5, 2008). TBA is headquartered in Los Angeles, California with multiple offices in the United States and Canada.


TBA DEEP ( is TBA Global's thought leadership group focused on the creation and distribution of branded content for Fortune 500 companies and their agencies. TBA DEEP (Digital + Entertainment + Engagement + Programming) creates and distributes branded content to audiences by harnessing the power of popular culture. The TBA DEEP team is comprised of innovators and experts in branded entertainment, digital media, television and video production, design, consumer marketing and live events. TBA DEEP has recently developed successful programs for worldwide brands such as McDonald's, Ford, Chivas, and MTV.

Contact Information

  • Contact:
    Alison Smith Jenks
    Vice President, Marketing
    TBA Global
    +1 858-509-8700