SOURCE: TBA Global

March 14, 2007 08:00 ET

TBA Global Expands Branded Content & Entertainment Services With the Addition of Industry Veteran Brian J. Murphy

Christina Hull Also Joins as VP, Branded Entertainment

LOS ANGELES, CA and NEW YORK, NY -- (MARKET WIRE) -- March 14, 2007 -- Connective marketing and communications agency TBA Global has announced that Fearless Entertainment founder & CEO Brian J. Murphy and Senior Vice President and Executive Producer Christina Hull have joined the Company, further strengthening TBA Global's Branded Content & Entertainment Services portfolio. TBA Global is ranked #21 in the world's top 50 marketing organizations by Advertising Age magazine and is an Event Marketer magazine Hot Agency.

"TBA Global is very excited to have Brian and Christina join our team as they are both well-respected, recognized forces in branded entertainment," said Lee Rubenstein, President and COO of TBA Global. "The high-level of production, execution and success that they have created for top brands will further enhance TBA Global's competitive edge in branded entertainment, marketing, production and distribution."

"TBA Global is a company with remarkable momentum, talented executives and longstanding relationships," said Brian Murphy, Senior Vice President, Branded Entertainment. "Christina and I look forward to helping TBA's continued growth utilizing its unique combination of strategic marketing, programming and distribution."

Brian has more than 30 years experience in the entertainment, music and marketing industries. His creative vision and artistic expertise have created exceptional programming for leading brands and organizations worldwide. From developing the largest ticketed rock event in the United States, "Rockfest," for Warner/TBA, and producing the "Goodwill Games Opening & Closing Ceremonies" to developing and producing innovative multi-media music properties, his portfolio encompasses a wide range of broadcast, new media and live events.

Prior to launching Fearless Entertainment, Brian spent a decade as Executive Vice President / General Manager of Warner Custom Music. He formed a joint venture with Warner/Avalon (later Warner/TBA) and served as its Managing Partner for Time Warner. There he helped transform how music is marketed by co-authoring the first multi-year, joint divisional, strategic marketing relationship between General Motors, Warner Bros Films and Warner Music Group, which became one of the earliest models of a sustainable and renewable branded entertainment program.

Christina Hull is an acknowledged specialist in the telecommunication and mobile space. She has conceived and produced entertainment marketing programs at Fearless Entertainment for AT&T Wireless/Cingular, Nokia and Sony Ericsson, including the MTV's signature Live Music Series. Prior to joining Fearless Entertainment, she spent 13 years at AT&T as its Director of Strategic Alliances where she managed partnerships such as Disney, Rock and Roll Hall of Fame and Cirque du Soleil. Both will be based in TBA Global's New York City office.

About TBA GLOBAL

Founded in 1994, TBA Global (www.tbaglobal.com) is a privately held company that creates nontraditional marketing and communications programs for clients including high-profile corporations, non-profit organizations, and associations worldwide. TBA's award-winning teams create, produce and execute unique and compelling programs that grow clients' business by creating, connecting, and optimizing their marketing and communications investments to key internal and external audiences. TBA is ranked #21 in the world's top 50 marketing organizations by Advertising Age magazine (May 1, 2006) and is an Event Marketer magazine Hot Agency. TBA is headquartered in Los Angeles, California with multiple offices in the United States and Canada.

Contact Information

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