SOURCE: TBA Global

May 02, 2007 08:00 ET

TBA Global Launches Learning and Performance Solutions Group

Industry Veteran to Lead Specialized Practice Area

LOS ANGELES, CA -- (MARKET WIRE) -- May 2, 2007 -- Nontraditional marketing agency TBA Global announced today the launch of a new dedicated Learning and Performance Solutions Group. Directed by industry expert Leslie Prestoy and a team of 12 senior learning and performance professionals, the new division will provide clients with business training initiatives that increase the skills and competencies needed to connect their internal talent to business objectives.

For more than two decades, Leslie and her team have created and produced customized, measurable, learning and performance improvement solutions that link performance metrics to business results for companies in the pharmaceutical, biotech and high-tech industries. Team members have Masters or PhDs in the Adult Learning profession.

Leslie and her team will be responsible for cultivating and expanding learning and performance-related accounts and initiatives. The group's services focus on helping clients develop strategies for improving employee learning and performance. Services include auditing current curricula and assessments, realizing methodology and instructional approaches, sales and sales management development, and overseeing the overall design, development, and evaluation of training/performance initiatives.

"Smart brands realize that employees are key to consistent brand interaction with the end customer," said Lee Rubenstein, President and COO, TBA Global. "Our new learning and performance group helps corporations brand from the 'inside-out' as part of an overall connective strategy. Under Leslie's leadership, TBA Global's Learning and Performance Solutions Group will provide companies with the distinct advantage of connecting customizable learning solutions to corporate strategy while creating an environment that supports measurable growth and development."

"Our approach to learning and performance currently centers on an approach that combines eLearning, social networking, and face-to-face components to help ensure talent in the organization has the capability of becoming more flexible and nimble," said Leslie Prestoy, Senior Vice President, Learning & Performance Solutions. "Understanding that no two companies are similar, we customize our learning and performance initiatives by blending technical expertise with simulated real-work scenarios to create solutions that increase both intellectual and social capital."

For more information on TBA Global's Learning and Performance Solutions visit www.tbaglobal.com/training.

About TBA GLOBAL

Founded in 1994, TBA Global is a privately held company that creates nontraditional marketing and communications programs for high-profile corporations, non-profit organizations, and associations worldwide. TBA's award-winning teams create, produce and execute unique and compelling programs that grow clients' business by creating, connecting, and optimizing their marketing and communications investments to key internal and external audiences. TBA is ranked #21 in the world's top 50 marketing organizations by Advertising Age magazine (May 1, 2006) and is an Event Marketer magazine Hot Agency. TBA is headquartered in Los Angeles, California with multiple offices in the United States and Canada.

Contact Information

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