TBA Global

March 28, 2011 11:00 ET

TBA Global Names Andre Mika Senior Vice President, Digital Creative

NEW YORK, NY--(Marketwire - March 28, 2011) - TBA Global, a leading engagement marketing and communications agency, today announced André Mika has joined as Senior Vice President, Digital Creative and will head its digital practice. Mika joins TBA Global from the National Hockey League, where he redesigned and re-launched, NHL Network Online and NHL GameCenter LIVE apps, increasing the brand's online and mobile engagement by nearly 400%.

Under his leadership, was named one of the "Top 5 Digital Businesses in America" by Fast Company magazine and the website won multiple Webby awards. Mika was named as one of the "20 Most Influential People in Digital Sports Media" by the Sports Business Journal in 2009. During Mika's tenure at the NHL, he also wrote and produced the 2009 NHL Awards from Las Vegas and produced the NHL Winter Classic from Chicago, Boston and Pittsburgh. 

"André has unique and impressive talents in creative development and digital marketing, and he is also a multi-talented producer, director, and musician," said Lee Rubenstein, President and COO of TBA Global. "He will provide brands with valuable insights about how creative, technology and live experiences combine to create better engagement with customers."

"Joining the team at TBA Global is an exciting opportunity as the entire event and engagement marketing genre is about to explode with digital being the catalyst," said Mika. "As a digital creative, it's exactly where you want to be. What blew me away with TBA Global was the level of creative gravitas. It didn't take long for me to realize this is somewhere I wanted to make a contribution."

Previously, Mika was Executive in Charge of the largest single-day worldwide media event in history, Live Earth, which staged simultaneous concerts on 7 continents, drawing over 3 billion viewers. He also composed the music and broadcast graphics.

Earlier in his career at Disney, Mika produced story-based consumer products for Disney's top animated brands. He also launched the International Productions Division at DreamWorks and dubbed "The Prince of Egypt" into 30 languages as music director.

A gourmet chef and former restaurateur, Mika shares his passion for Cajun food through his blog "Fork New York." He will work out of TBA Global's New York and Chicago offices.

TBA Global, LLC
TBA Global is an award-winning engagement marketing and communications agency that connects brands and people. TBA Global helps brands reach consumers, business audiences, and employees through blended digital, live, and entertainment experiences that drive engagement and results. TBA Global is ranked among the Top Promotion and Event Marketing Agencies by Advertising Age magazine (April, 2010). The agency is headquartered in New York, NY with offices across North America. Join TBA Global online at or @tbaglobal.

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