July 10, 2007 12:30 ET

TBA Global Names Industry Leader Jim Cavanaugh as EVP, Sales

NEW YORK, NY--(Marketwire - July 10, 2007) - Connective marketing and communications leader TBA Global has announced the appointment of Jim Cavanaugh to the post of Executive Vice President of Sales for the company's Connective Marketing and Communications business group. In his new role, Jim will help TBA's account teams provide industry-leading solutions in B2B communications, learning and performance improvement, consumer marketing and branded entertainment. Jim will work out of TBA Global's growing New York office.

"I have watched Jim's career over the years and have always admired his style, skills and accomplishments," said Lee Rubenstein, President and COO, TBA Global. "We are very pleased to welcome him to the organization and equally pleased that he recognizes the potential our company holds in this industry."

"I wanted to join TBA Global because of the aggressive and innovative approach they are taking within the expanding connective marketing and communications arena," said Jim Cavanaugh, Executive Vice President, Sales at TBA Global.

For the last 10 years, Jim has held key leadership roles at experiential marketing agency Jack Morton, where he provided senior leadership in agency integration, client management and operations.

Prior to his time at Jack Morton, Jim was involved in the broadcasting industry. A two-time Emmy Award winner, he was a television news reporter, writer, producer, editor and videographer in the Harrisburg, PA; Albany, NY; and New York City markets. He graduated Magna Cum Laude from Elizabethtown College in Pennsylvania with a Bachelors of Science in Communications. He currently resides in Manalapan, NJ.


Founded in 1994, TBA Global ( is a privately held company that creates nontraditional marketing and communications programs for high-profile corporations, non-profit organizations and associations worldwide. TBA's award-winning teams create, produce and execute unique and compelling programs that grow clients' business by creating, connecting and optimizing their marketing and communications investments to key internal and external audiences. TBA is ranked #21 in the top 100 U.S. marketing organizations and earned a #6 ranking among the Top 50 Sales Promotion Agencies by Advertising Age magazine (April 30, 2007). TBA is headquartered in Los Angeles, California with multiple offices in the United States and Canada.

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