February 08, 2011 17:34 ET

tb!s, the bargain shop Donates $72,000 from Its "Bring Your Own Bag" Campaign to WWF

TORONTO, ONTARIO--(Marketwire - Feb. 8, 2011) - As a result of its "Bring Your Own Bag" Campaign, tb!s, the bargain shop has not only seen a thirty per cent reduction in their use of plastic bags in its stores but has also made a significant donation, in the amount of $72,000 to WWF.

"Reducing the use of plastic bags is a simple step we can all take to help the planet," said Christina Topp, Vice President, Marketing and Communications, WWF-Canada. "We congratulate tb!s for its commitment to the environment, and we are grateful for its support of WWF-Canada's conservation work."

"We are committed to reducing our negative impact on the environment," says Michael Roellinghoff, President and CEO, tb!s, the bargain shop. We are thrilled that our customers' enthusiasm for this program has allowed us to surpass our planned reduction in the use of plastic bags in our stores. Pollution is a major concern around the world. As a retail chain in Canada we are passionate about leading the way towards environmental solutions in the communities where we live and work. We're thrilled to donate these funds to WWF. Through this partnership, we've helped customers understand that small changes in their daily routine can have a significant impact on the planet."

With retailers like tb!s encouraging consumers to purchase reusable bags, it makes the goal of eliminating plastic bags from landfills more attainable. And with a substantial contribution going to WWF from the sale of its plastic bags, tb!s "Bring Your Own Bag" Campaign has created a win-win situation for its customers, its community and the planet.

About WWF-Canada

WWF (World Wildlife Fund) is one of the world's largest independent conservation organizations, active in more than 100 countries. WWF is creating solutions to the most serious conservation challenges facing our planet, helping people and nature to thrive. In Canada, we work collaboratively with governments, businesses and the public to help fight climate change; conserve our oceans and freshwater resources; and educate and mobilize people to build a conservation culture.

Contact Information

  • For more information on tb!s the bargain Shop's partnership
    with WWF or on how to attend the cheque presentation:
    Ryley Murray
    416-489-4567 ext. 7337