TCBY Announces All New Frozen Yogurt Classification: "Super Fro-Yo" -- The Healthiest in the Market

SALT LAKE CITY, UT--(Marketwire - May 3, 2011) - Dieting, eating right, going organic, exercising... all continue to weigh heavy on the American way of life, coupled with the ongoing guilt associated with our love of dessert. TCBY, The Country's Best Yogurt, says you can not only lose the guilt but potentially gain some meaningful health benefits by choosing its "Super Fro-Yo" frozen dessert, a new classification of frozen yogurt that distinguishes between the industry's baseline nutritionals and TCBY's "super" elevated nutritional levels that will redefine the healthy nature of the frozen yogurt industry.

Super Fro-Yo, TCBY's frozen yogurt packed with Vitamins A & D, probiotics, dietary fiber, protein, calcium and so much more, is a great tasting, healthy alternative to treats high in saturated fat and empty calories. Although there are many forms of beneficial yogurt in the market today, TCBY's Super Fro-Yo sets a new standard for healthy nutritionals. To qualify as Super Fro-Yo, frozen yogurt nutritionals must meet the following guidelines per serving:

• Must have a minimum of three grams of Fiber
• Must have a minimum of four grams of Protein
• Must have a minimum of seven types of Probiotics
• Must meet a minimum of 20% DV of Vitamin D
• Must meet a minimum of 20% DV of Calcium

In addition to the above nutritionals, TCBY's Super Fro-Yo also contains 120 calories or less, a minimum of 10% DV of Vitamin A, one gram or less of saturated fat and a minimum of 20 billion live and active cultures per serving at manufacturing.

"We are in the business of selling indulgence to the American consumer," states Timothy Casey, CEO of TCBY. "However, we believe it can be done in a legitimately healthy way without compromising taste and that sense of indulgent satisfaction. The 'Super Fro-Yo' classification is important to us for two reasons: One, not all frozen yogurt is created equal and we want consumers to be clearly educated and informed as to why TCBY is better, and; Two, as we place our 'Super Fro-Yo' nutritionals up against ice cream and other frozen yogurts, we are confident our customers will feel a great deal better about enjoying TCBY products."

With a research and development yogurt division headed by noted food scientist Dr. Wayne Geilman, TCBY has worked diligently over the years to set a higher standard for frozen yogurt in America. Many brands within the category have attempted to follow TCBY's product innovation, which has been positive for the overall category. However, continuous advances in formulating TCBY products have made it possible for Dr. Geilman and his team to go beyond a product that is simply healthier than ice cream, which is where the category had been historically. With Super Fro-Yo, TCBY has a product that packs a punch of probiotics, vitamins, fiber, protein and cultures not found at such high levels in most other frozen yogurts available today.

As a leading innovator in the frozen yogurt category for the past 30 years, TCBY invests in the latest technologies to deliver a healthy indulgence with what the company calls a "Bundled Health Enhancement System." The TCBY Bundled Health Enhancement System uses balanced combinations of nutrients that work together in a synergistic manner to improve the overall sense of well being. In developing this proprietary system, TCBY focused on supporting certain health benefits that include: digestive health, weight management, bone health and the aging process, without sacrificing great taste.

"We recognize that the fro-yo category as a whole is doing a better job of including live active cultures or probiotics in their products, distancing itself from the pure indulgence of the ice cream category. However, the degree to which TCBY have formulated our products is so far and away different today that we felt it warranted a separate classification," explains Dr. Wayne Geilman. "We are purposefully transparent about the requirements for 'Super Fro-Yo' because in addition to providing a great tasting product full of 'Super' nutritionals, we are trying to educate the population about the importance of dietary fiber, calcium and probiotics. The research tells us that the average consumer knows at some level that live probiotic cultures, for example, are good for you, but they don't understand how good and why. 'Super Fro-Yo' is a great platform to educate the marketplace and hopefully change behavior."

TCBY "Super Fro-Yo" flavors available at participating locations include:

• No Sugar Added (NSA) Vanilla, Chocolate and White Chocolate Macadamia, as well as NSA and fat free, Strawberry, Peach and Mountain Blackberry
• Traditional flavors include Golden Vanilla, Chocolate, Strawberry, Old Fashioned Vanilla, Fat Free Dutch Chocolate, White Chocolate Mousse, Cheesecake and Cake Batter