SOURCE: TCBY

February 11, 2011 09:00 ET

TCBY Recognizes Six-Year-Old Max Page for Best in Super Bowl Show for His "Super" Performance of Baby Darth Vader

TCBY Plans to Reward Child With a Year of Its "Super Fro-Yo"

SALT LAKE CITY, UT--(Marketwire - February 11, 2011) - TCBY, credited with pioneering the frozen yogurt category 30 years ago, was so moved and entertained by six-year-old Max Page in his role as Baby Darth Vader during last Sunday's Super Bowl, it wants to offer him frozen yogurt from now until Super Bowl 2012.

"VW and their creative team deserve a great deal of credit as do many of the brands that delivered entertaining and creative spots during Super Bowl Sunday," explains Tim Casey, CEO of TCBY. "However, little Max Page captured the hearts of America with his playful interpretation of the iconic Darth Vader, a personality many adults were first exposed to as children. It's just good, wholesome content that we support."

TCBY, based in Salt Lake City, is hoping to deliver special Max Page TCBY Gift Certificates that will give him access to TCBY's good and wholesome yogurt wherever he may travel over the next year. TCBY has already placed a call into The TODAY Show, which revealed Max's "not so dark side" earlier this week to see if they could pass the word to the family of the six-year-old Super Bowl and YouTube star. 

For those interested in getting their own free year of yogurt, now is the time, during TCBY's 30th Anniversary YouTube contest. Details for entering can be found at www.tcby.com/contest. The contest ends February 28, 2011.

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