REDONDO BEACH, CA--(Marketwired - Sep 7, 2016) - TDM Financial, a leading financial publisher and network, recently posted an article examining the differences between ad tech and marketing tech when it comes to companies participating in the online advertising industry.
Venture investments into 'ad tech' firms fell to a 16-year low of $860 million last year, but 'marketing tech' is on pace to surpass the robust $1.2 billion raised last year, according to data from the PitchBook. But, what's the difference between the two?
Ad tech companies are exchanges focused on the automation of buying and selling ads across multiple channels. They typically work with third parties, like agencies, as opposed to marketers themselves. Marketing tech firms focus on selling software-as-a-service solutions to help manage advertising campaigns directly to marketers. These companies typically have closer relationships to their clients and therefore generate predictable recurring revenue over time.
This article takes a look at some examples of these business models, including Accelerize Inc. (OTCQB: ACLZ), and where investors may want to focus for the greatest upside potential.
To read the full article, please click here: http://www.tdmfinancial.com/ad-tech-vs-marketing-tech-more-than-just-a-name/
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