SOURCE: Jamba Juice

October 09, 2006 07:00 ET

Tea Consumption Is on the Rise as Americans Search for Healthier Beverage Choices

New Totally Tea Smoothies™ Whirl Into Jamba Stores Nationwide

SAN FRANCISCO, CA -- (MARKET WIRE) -- October 9, 2006 -- Jamba Juice, the category-defining leader in healthy blended beverages, juices, and good-for-you snacks, announced the launch of its newest category, Totally Tea Smoothies. With the growing popularity of tea in American society, Tea Smoothies are a natural innovation to the Jamba menu.

Tea has long been praised for its nutritional benefits and restorative properties. Worldwide, tea is the most commonly consumed beverage next to water*, and here in the U.S., its popularity is growing at a rapid pace. Already, over 50% of the population drinks tea on any given day**, and by the year 2009, the tea category is expected to grow by more than 16%***.

Building on the momentum of the growing trend in teas and consumer demand for a product that infuses tea into their daily lives, Jamba has developed three innovative and invigorating tea smoothies. Totally Tea Smoothies are a delicious, never-before-blended beverage containing antioxidants -- something bodies cannot generate on their own -- that help neutralize free radicals in our systems. Tea smoothies offer more vitamins, minerals, and nutrients than coffee and aid in fueling a healthy, energized life.

The Totally Tea Smoothie category will include three rejuvenating smoothie flavors:

--  Tahiti Green Tea™ (New October 5th!)
    
--  Razz 'n Red Tea™ (New Ocrober 5th!)
    
--  Matcha Green Tea Blast™
    
"Tea consumption is certainly on the rise as more people begin to reap its health benefits," says Dr. Maoshing Ni (Dr. Mao), renowned 38th-generation doctor of Chinese medicine and celebrity medical consultant. "Tea is a very popular beverage among many of my clients, and one which I highly recommend, as its antioxidants promote health and well-being."

Jamba Juice continues to innovate and anticipate the lifestyle needs of its consumers. From lower sugar, calorie, and carbohydrate Enlightened Smoothies™****, to All Fruit Smoothies™ (fruit, fruit juice, and ice only), to new Totally Tea Smoothies, Jamba Juice consistently reflects customer needs with its positive energy and life-nourishing products.

*Source: The Canadian Press, December 7, 2005

**Source: Tea & Coffee Trade Journal, July 20, 2006.

***Source: Tea & RTD Tea 2005, Mintel. Based on FDM data.

****Jamba's average Enlightened Smoothies have 46% fewer calories, 51% fewer sugars, and 49% fewer carbohydrates than the average Jamba smoothie. Average Enlightened Smoothie = 80 calories, 14 g of sugar, 17 g carbohydrates; Average Regular Smoothie = 150 calories, 29 g of sugar, 33 g carbohydrates per 8-fl oz. reference size.

ABOUT JAMBA JUICE

Jamba Juice is the category-defining leader in healthy blended beverages, juices, and good-for-you snacks. Founded in 1990 in California, today Jamba Juice has more than 570 company and franchised stores in 23 states nationwide with 7,500 employees. For the nearest location or a complete listing of the All Fruit Smoothie menu and additional information, please call: 1.866.4R.FRUIT or visit the website at www.jambajuice.com

The USDA's 2005 Dietary Guidelines for Americans recommends 5 to 9 servings of fruit and vegetables per day and the FDA recently offered an important guidance message for consumers: "Diets rich in fruits and vegetables may reduce the risk of some types of cancer and other chronic diseases." With Jamba Juice, people are well on their way to their daily dose of fruits and vegetables.

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