August 31, 2011 11:08 ET

Tea Market Grew 31% in the Last 5 Years

ROCKVILLE, MD--(Marketwire - Aug 31, 2011) - has announced the addition of the new report "Tea and RTD Teas - US," to their collection of Coffee & Tea market reports. For more information, visit

This report explores the tea and ready-to-drink (RTD) tea market, which grew 31% from 2006-11, primarily on the strength of the RTD segment. The market continues to thrive on the pro-health perception of tea coupled with the fact that manufacturers have been savvy in bringing out consumer-preferred teas in innovative flavors and the convenient RTD format. Sales of tea and RTD tea nevertheless face a number of challenges, such as stagnant growth in two of its four segments and consumer trend away from mid-priced brands. This report addresses these and other issues and explores growth-driving opportunities including:

  • The current state of the tea industry -- sales trends in the total market, as well as the four tea segments
  • The importance of having a premium brand in a portfolio to drive growth
  • Importance of packaging in attaining growth in the market
  • Prospects of Kombucha tea: before and after the recall
  • New tea products -- claims and flavors exploration
  • Growing importance of the teen consumer
  • Importance of removing artificial sweeteners from RTD teas
  • Tea drinkers' attitudes toward sugar in RTD teas
  • Exploration of the growth prospects for single-cup tea pods

For more information, visit

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