LONDON, UNITED KINGDOM--(Marketwire - June 24, 2011) - For a brand looking to utilise social media as part of its online marketing campaign, it is vital to ensure employees understand the correct manner in which to interact with fans and followers, according to providers of online reputation management software CrowdControlHQ.
Whilst brand use of social media has grown at a tremendous rate in recent years, so have the number of brands who have hindered their online campaign through poor social strategy. Social media may appear to some as an easy method through which to capture a large online audience, due to the lack of sign-up costs and ability to allow employees to post under the brand's guise. Brands are often happy to allow employees the opportunity to post to its online followers, but employees not properly versed in using such platforms may have a detrimental effect on the brand's engagement efforts.
An employee without prior knowledge of the parameters of posting on a certain network may look to approach fans in the wrong manner, perhaps with posts and content suitable for a different network, or through not being aware of the correct manner in which to post on the network. Detailed knowledge of a network's posting guidelines is necessary to ensure drafted content is suitable for respective networks and their users.
Further to this, an understanding of each network's audience is key in helping to promote a brand through social channels. A brand must look to understand which demographic interact the most through distinctive social networks, and from that plan for future campaigns. Social media marketers must be prepared to adapt their strategy as and when necessary to help maximise the effectiveness of a social media campaign. Employees must also be versed in how best to represent the brand, to ensure they stay on message through their communications with fans and followers.
James Leavesley, co-founder of CrowdControlHQ, said: "Social media management is now an essential element of any brand's online marketing campaign, and ensuring employees understand how to use different networks is vital. Employees must be aware of the correct manner through which to approach fans and followers, and failure to adhere to these guidelines is likely to have a detrimental effect on a brand's online campaign. Without prior knowledge of how these networks work, a brand is unlikely to see increased growth and visibility."
CrowdControlHQ is a leading provider of a quality social media monitoring tool designed to assist brands in the management of their social media strategy. CrowdControlHQ enables a brand to control multiple social media accounts from a single source, maximising the brand's ability to respond to influencers and followers. For more information, please visit www.crowdcontrolhq.com, or call 0845686 5044.