August 05, 2014 08:00 ET

Teachers' Out-of-Pocket Spending Continues to Rise; Retailers Can Help

New Survey by SheerID and Agile Education Marketing Reveals Teacher Shopping Trends

EUGENE, OR--(Marketwired - Aug 5, 2014) - According to a recent survey on teachers' spending behavior by SheerID, the leading teacher verification provider, and Agile Education Marketing, teacher spending is up year-over-year going into the 2014 back-to-school season. In previous years, organizations like the NSSEA have reported that teachers spend over $400 of their own money on supplies for their classrooms. SheerID and Agile Education Marketing determined that in the 2013-2014 school year, teachers in the United States have spent an average of $513 out-of-pocket on classroom supplies, instructional materials, books for their classrooms, and professional development. This is a six percent increase over what teachers spent last year. "When we got the results back, we were surprised to see that even though the economy is slowly improving, teachers are spending even more of their own hard-earned money to foster children's educational development," shares Robert O'Dell, Managing Partner at Agile Education Marketing.

The survey also polled teachers on their attitudes and loyalty towards companies that offer teacher discounts or teacher appreciation programs. Agile Education Marketing and SheerID determined that 80% of teachers are more loyal to brands that offer teacher discounts, and 81% will seek out companies that offer teacher discounts. "Extending exclusive discounts or other offers to teachers is something every company should consider," states Jake Weatherly, CEO of SheerID. "Teachers not only undoubtedly deserve acknowledgment for their dedication; they are also extremely loyal to brands that demonstrate that they value education."

As one teacher who filled out the survey explained, "Companies that offer teacher discounts believe in teachers and are in the fight with us to help educate our children. We love them."

To help teachers, SheerID and Agile are challenging retailers to create special offers and discounts this back-to-school season that are only available for K-12 teachers and faculty. Using teacher eligibility verification, retailers can be confident that only teachers with current credentials can redeem their special offers.

About SheerID
SheerID's technology transforms existing, protected private data into an omnichannel service that benefits commercial enterprises and the public, while still keeping the information safe and secure. By acting as a bridge between secure databases, SheerID allows commercial enterprises to accurately, instantly verify whether or not their customer qualifies for a special offer like student, active duty military, veteran, or teacher offers -- protecting the exclusivity of the offer and eliminating fraud. For more on SheerID's teacher verification solutions, visit

Follow @SheerID on Twitter or Facebook at

About Agile Education Marketing
Founded in 2009, Agile Education Marketing is an innovative education information firm that supports the marketing initiatives of businesses selling products and services to schools. Agile's at-school and at-home mailing and e-mail lists, coupled with their knowledge and insight, help education businesses improve their marketing results and maximize their marketing investments. For more information about Agile and their partners, visit

Follow @AgileEd on Twitter or Facebook at

Contact Information

  • Press Contacts:
    Justin Nunez
    LEWIS PR for SheerID
    619 677 2700
    Email Contact