SOURCE: Teague

October 14, 2008 13:54 ET

Teague Appoints New Creative Director for Aviation

SEATTLE, WA--(Marketwire - October 14, 2008) - Seattle-based design consultancy Teague has named Paul Wylde as creative director of the company's Aviation Studio. Wylde will lead the industrial design; providing insight and orchestrating the team's talents to ensure design excellence.

"Having Paul in aviation will undoubtedly change the way we do business," said John Barratt, President and CEO of Teague. "His distinct skill set will enrich our offer, furthering Teague's growth and future success; it's time, we're entering the next chapter."

"I am proud to be working with a leading authority in design and aviation. I have admired the legacy of Teague for years and feel very privileged to now be in a position to contribute to its culture and the wider world of transportation and personal mobility," said Wylde.

Joining Teague from Imagination (USA) Inc., Wylde brings a fresh perspective to the company. Previously he was Creative Director of the Advanced Communications and Concepts team of BMW Group Designworks USA and formally Brand Guardian of British Airways. He also spent a period as a Senior Consultant with Interbrand London.

With nearly 15 years' industry experience, Wylde has worked with some of the world's leading companies including BMW, Rolls Royce, Virgin, oneworld, Ford, Airbus, Johnson & Johnson, Proctor & Gamble and Microsoft. He regularly speaks on design management, corporate identity and brand at events and conferences across the globe, and is a visiting lecturer at The London School of Marketing and Central Saint Martins School of Art.

Wylde earned a Masters Degree in Design from Glasgow School of Art after completing undergraduate studies in Product Design at Ravensbourne College of Design & Communication, where he was twice honored with the esteemed RSA student design award.

About Teague:

Founded in 1926 by industrial design icon, Walter Dorwin Teague, Seattle-based Teague is an award-winning design consultancy, internationally recognized for over eight decades as a thoughtful team with a talent for creating evocative designs. Teague provides design expertise across various design disciplines including aviation, user interface, consumer electronics, consumer lifestyles as well as research and strategy. Their broad client base includes globally recognized companies such as Hewlett-Packard, The Boeing Company, Microsoft, LG, Panasonic, Xbox, Samsung, Oster, and Nike.

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