SOURCE: Teague

TEAGUE

August 29, 2012 18:44 ET

TEAGUE Collaborates With WMF on LINEO Breakfast Set Featured at IFA 2012

SEATTLE, WA and MUNICH, GERMANY--(Marketwire - Aug 29, 2012) - Due to the growing consumer demand for professional-quality, elegantly designed cook and kitchenware, WMF recently launched the LINEO breakfast set consisting of a filter coffee machine with glass or thermos, kettle, and long slot toaster. Designed in collaboration with iconic design consultancy TEAGUE, LINEO brings innovation and classic design to the kitchen by combining advanced technologies with superior craftsmanship to set a new standard in home coffee and cooking.

"LINEO is the perfect representation of WMF," said Alf Hackenberg, Managing Director of TEAGUE's Munich-based design studio. "The collection is precisely manufactured and one-of-a-kind, and hallmarks WMF's commitment to producing not only the best, but also the most beautiful products in the world."

Inspired by traditional European café culture, LINEO embodies classic modernity -- a timeless design sense that embraces both the modern and traditional. "One thing became very clear throughout our research and in the creation of the LINEO design strategy," Hackenberg said. "WMF customers deeply desired modern electric products with the same elegance as traditional cookware. LINEO was specifically designed to meet that need and exceed user expectations."

Characterize by cylindrical shapes, clean lines and high value materials, LINEO purposefully personifies WMF's mission "life tastes good." All LINEO products are available in brushed stainless steel and a high-gloss shine Cromargan. Designed for ease of use, a simple and intuitive user interface and uniform, ergonomic handle are just a few of the elements that position LINEO in a contemporary context.

LINEO will be presented in September at IFA 2012 (http://b2b.ifa-berlin.com/en/) in the premium segment of WMF. All LINEO products will be available in Europe beginning in October 2012 for a suggested retail price of 139.99 euros for the coffee machine with glass, 159.99 euros for the coffee machine with thermos, 119.99 euros for the kettle, and 119.99 euros for the long-slot toaster.

About TEAGUE
Founded in 1926 by design pioneer, Walter Dorwin Teague, TEAGUE is an award-winning design consultancy internationally recognized for over eight decades as a discerning team with a talent for creating evocative designs. TEAGUE innovates with clients such as Microsoft, HP, T-Mobile, The Boeing Company, SC Johnson, LG, Panasonic, McDonald's, Samsung, Xbox, Starbucks and Nike. Find out more at www.teague.com.

About WMF
WMF was founded over 150 years ago in Germany. Since the beginning, WMF's philosophy has been to manufacture products that stand out due to their superior design, quality and function. WMF flatware, kitchenware and cookware are produced using the most technologically advanced factories and machinery available. German engineering and product development from WMF's design studios, along with international design partners result in products that have been heralded with international design awards since the 1920. WMF aspires to makes cooking, dining and drinking an event. For more information visit www.wmf-ce.de.

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