SOURCE: Tealeaf


April 28, 2011 08:00 ET

Tealeaf to Join the Strativity Group in Upcoming Customer Experience Management Bootcamp Sessions

CEM Leaders to Address Critical Topics: Designing Customer Experience as a Strategy and Creating Organization-wide Customer Centricity

SAN FRANCISCO, CA--(Marketwire - Apr 28, 2011) - Tealeaf®, the leader in online customer experience management (CEM) software, today announced it will be a key participant in two upcoming webinars that are part of the Strativity Group's ten-part Customer Experience Management Bootcamp program. The two sessions "Designing Customer Experience as a Strategy" and "Creating Organization-wide Customer Centricity" will feature the expertise and insights of Lior Arussy, President of Strativity Group, and Geoff Galat, vice president of Worldwide Marketing at Tealeaf.

"As the market evolves and new channels emerge, executives must take a disciplined approach to forming their customer experience strategies," said Lior Arussy, president of Strativity Group. "Tealeaf has a stellar reputation for helping its customers optimize the online experience and achieve business-driving improvements to their online channels. The company's expertise will be invaluable to bootcamp participants."

"Customer experience management is an ongoing, organization-wide discipline, not just a program," said Geoff Galat, vice president of Worldwide Marketing for Tealeaf. "To be successful, organizations that have online and mobile channels require enterprise-class solutions and best practices for designing a customer experience strategy that applies to the entire organization in order to clear the obstacles that can prevent companies from becoming truly customer centric."

The free webinar series is based on Mr. Arussy's acclaimed book, Customer Experience Strategy - The Complete Guide from Innovation to Execution (4i 2010), and is designed to provide organizations with ideas and inspiration to create a successful Customer Experience program. Please visit to sign up for these webinars and others in Stativity Group's CEM Bootcamp series.

About Strativity Group, Inc.

At Strativity Group, Inc. we do more than customer experience research and strategic planning. We take a strong, multi-disciplinary approach to customer experience strategy design and implementation. Through proprietary research tools, strategic analysis, business planning and customer experience innovation design, we help our clients operationalize profitable customer experience strategies. We measure our success by a single method: execution.

Strativity Group, Inc. works with both Global 2000 companies as well as emerging businesses around the world. Our clients include Nokia, Computer Associates, SAP, American Management Association, Seagate Technology, Honeywell, Siemens, Dimension Data, FedEx, CATIC, Circle K, University of Pennsylvania, The Fund, Capital One, Jacada, Wyeth, Sage, Herbalife, Akibia, National, Lockheed Martin, Crown Plaza Hotels & Resorts and Nordea.

About Tealeaf

Tealeaf provides online customer experience management solutions and is the leader in customer behavior analysis. Tealeaf's CEM solutions include both a customer behavior analysis suite and customer service optimization suite. For organizations that are making customer experience a top priority, these solutions provide unprecedented enterprise-wide visibility into every visitor's unique online interactions for ongoing analysis and web site optimization. Online executive stakeholders from ebusiness and IT to customer service and compliance are leveraging Tealeaf to build a customer experience management competency across the organization. Founded in 1999, Tealeaf is headquartered in San Francisco, California, and is privately held. For more information, visit

© Copyright 2011 Tealeaf Technology, Inc. All rights reserved. Tealeaf, the Tealeaf word and design mark, VIA and Visibility.Insight.Answers are registered trademarks of Tealeaf Technology, Inc. in the United States and other countries. Tealeaf CX, Tealeaf cxView, Tealeaf cxImpact, Tealeaf cxReveal, Tealeaf cxVerify, Tealeaf cxConnect and Tealeaf's CX Customer Behavior Analysis Suite are all trademarks of Tealeaf Technology, Inc. All other trademarks or service marks are the property of their respective holders and are hereby acknowledged.

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