SOURCE: Omniture

October 22, 2007 14:00 ET

Tealeaf Joins Omniture Genesis™ Network

Customers Benefit by Combining Web Analytics and Customer Experience Management to Increase Online Business Success

OREM, UT and SAN FRANCISCO, CA--(Marketwire - October 22, 2007) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, and Tealeaf®, a leader in online Customer Experience Management (CEM), today announced Tealeaf's integration with the Omniture Genesis Network. The integration will give Ebusiness decision makers the ability to combine their understanding of customer behavior from Omniture with the unique visibility Tealeaf provides into actual online customer experiences, enabling them to see "why" each of their individual customers are either succeeding or failing online. Using this solution, the companies' joint customers will be able to more proactively service their online users -- ultimately helping to maximize the value of every single transaction and optimize overall online business success.

The integration will connect Tealeaf CX solutions, which give the ability to visually replay exactly what customers viewed in their browser, to Omniture SiteCatalyst. Enabling joint customers to drill down directly from Omniture reports into specific Tealeaf customer sessions and dashboards will help online marketers uncover changes in key performance indicators (KPIs). For example, if a sudden drop in conversion rate occurs, the customer could identify associated sessions and see their actual experience for real visibility into why the transaction was not completed -- whether it was a site issue or user error.

"We see clear value in the integration of Tealeaf with the Omniture Genesis Platform and believe our clients can take immediate advantage of this partnership to improve customer experiences online," said Norman Guadagno, CMO, ZAAZ. "This new relationship will enable clients to tap into the power of both offerings in order to understand trends from their Omniture reports at the level of the individual online user. Combined, this information will help companies understand changes in KPIs, such as a drop in conversion rates, and quickly resolve online issues."

Previously, customer experience information from individual sessions and Web analytics information from overall customer behavior were located in separate systems, making it challenging for companies seeking both methods of insight. With both types of information available via an integrated solution, companies can now more easily optimize their sites, improving the customer experience that results in better conversion, retention and customer satisfaction.

"Being able to see the online customer experience is invaluable for companies conducting business online. Combining Tealeaf's insights with the context of Omniture's online business optimization platform gives our joint customers the ability to understand with certainty why their online users are succeeding or failing and at what rates," said John Dawes, vice president, product management, Tealeaf. "Providing a joint view, rather than requiring manual integration, gives a jump start on strategically refining customers' online experiences and ensures that online marketers are growing their businesses as effectively as possible."

"Tealeaf is a welcomed addition to the Omniture Genesis network," said John Mellor, senior vice president of business development and corporate strategy, Omniture. "Tealeaf provides valuable user session visibility that is complementary to Omniture's ability to easily analyze visitors in high value segments. When integrated through our Genesis framework, our joint customers get a more comprehensive view of online behavior that can drive immediate value."

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 2,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

About Tealeaf

Tealeaf is the leading provider of online customer experience management solutions. Tealeaf's CX family of solutions provides unprecedented enterprise-wide visibility into every user's unique online interactions. This "360-degree view" of the online customer experience enables a clear and consistent understanding of the customer for Ebusiness, IT, customer service and legal and compliance executives and their organizations across a wide range of vertical industries including retail, banking, travel, insurance, telecommunications, pharmaceutical and transportation. Founded in 1999, Tealeaf is headquartered in San Francisco, California, and is privately held. For more information, visit

Note on Forward-looking Statements

Omniture Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities, expected benefits and acceptance in the market of the Omniture Genesis service. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with Omniture's ability to ensure that its services address the specific requirements of its customers and partners, the continued adoption by customers of Omniture's services, including the SiteCatalyst and Genesis services and network in particular, the significant capital requirements of Omniture's business model, Omniture's ability to develop or acquire new services and enhance existing service offerings, risks associated with Omniture's acquisition strategy and disruptions in its business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of Omniture's markets, errors, interruptions or delays in Omniture's services or other performance problems with its services, Omniture's ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit the company's ability to collect and use Internet user information, and the blocking or erasing of "cookies"; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Contact Information

  • Contacts
    Shoshana Deutschkron
    Tealeaf Public Relations
    Email Contact

    Blake Stowell
    Omniture Media Relations
    Email Contact