SOURCE: Tealium


February 26, 2013 09:00 ET

Tealium Adds Specialty Retailer Petco to Growing List of E-Commerce Tag Management Clients

Leading Pet Retailer Will Leverage Tealium to Increase Digital Marketing Agility and Results

PALM DESERT, CA--(Marketwire - Feb 26, 2013) - Tealium, the leader in enterprise tag management, today announced the addition of leading pet specialty retailer Petco to its growing list of major e-commerce brands. A member of the Internet Retailer 500, Petco joins Urban Outfitters, The Finish Line, Inc., Mattel, Advance Auto Parts, Yankee Candle, and dozens of other top retailers in using Tealium to increase digital marketing agility, improve web site performance, and empower their big data initiatives.

The announcement was made today at eTail West, one of the largest e-commerce conferences in the nation. The event takes place at the JW Marriott Desert Springs in Palm Desert today through Thursday. Tealium will be providing demonstrations of its market-leading tag management solution, Tealium iQ, at Booth #214.

After an extensive evaluation of the market, Petco selected Tealium iQ for its ease of use, scale and performance, and depth of enterprise capabilities, including Tealium DataCloud, an add-on service that provides marketers with an actionable source of all of their digital data. Petco was also impressed with Tealium's commitment to customer success, including the launch of its Tag Management University, the industry's first formalized tag management training program, geared toward customers and agency partners.

Using Tealium, Petco's digital marketing team will be able to manage all of their mission-critical online solutions by themselves without having to rely on ongoing assistance from JavaScript-trained IT personnel. Tealium's best-in-class user interface enables business users to deploy and manage hundreds of vendor tags with point and click simplicity.

"Tealium takes the pain out of managing vendor tags and allows us to be more nimble and efficient in our digital marketing, while freeing up valuable IT resources," said Jason Stuempfig, Director of Online Marketing at Petco. "We will be able to launch more revenue-generating campaigns faster than ever. Tealium will also improve our web site performance, helping to increase conversions and provide a better online customer experience."

The addition of Petco reflects the growing adoption of Tealium's tag management platform in the enterprise e-commerce space. Online retailers often use a large number of digital marketing solutions to help maximize results. Tealium currently has 22 of the Top 250 retailers on the Internet Retailer 500, a list of the top business-to-consumer retailers in the industry. Tealium is also the first tag management vendor to be certified by Demandware, a leading e-commerce platform provider, under its LINK Technology Partner Program.

"Petco is one of the biggest names in retail and we are proud to be their trusted partner for enterprise tag management," said Erik Bratt, Vice President of Marketing at Tealium. "Tag management is a game-changing application that helps online retailers and other organizations streamline digital marketing complexity and increase results in a number of important ways."

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About Tealium
Tealium is the leader in enterprise tag management, serving some of the most demanding customers in the world. Tealium's web-based service makes it easy for digital marketers to deploy and manage their third-party vendor tags, and then correlate the data those tags generate into an actionable source. Using Tealium, organizations can streamline their digital marketing operations, increase the effectiveness of customer acquisition campaigns, and power their big data initiatives. The company differentiates itself through ease of use, scale and performance, and fanatical customer support. Select clients include Lenovo, A+E Networks, Mattel, Fox Networks Group, Urban Outfitters, Perry Ellis, Nokia, NHL, Sony Online Entertainment, and many more. For more information, please visit

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