SOURCE: Tealium, Inc.

Tealium, Inc.

October 11, 2012 08:00 ET

Tealium and Econsultancy Host Free Webinar on Oct. 16: "Tag Management and the 5 Gears of Marketing Velocity"

SAN DIEGO, CA--(Marketwire - Oct 11, 2012) - Tealium, the leader in enterprise tag management, and Econsultancy, a leading digital marketing publisher, today announced it will host a joint webinar on Oct. 16, 2012, at 10 a.m. PT / 1 p.m. ET to detail how tag management can be used to increase digital marketing speed and agility.

WHAT: One of the biggest challenges in the field of digital marketing today is the costly and time-consuming process of managing the web page tags (JavaScript snippets) that many online vendors require. Tag management addresses this challenge by enabling digital marketers to easily add, edit and remove any vendor tag by themselves without ongoing IT assistance. On Oct. 16, industry leader Stefan Tornquist, VP of Research at Econsultancy, and Clint Ivy, Sr. Director of Education at Tealium, will discuss the specific benefits and opportunities of tag management for digital marketers.

Webinar attendees will learn:

  • What is driving the soaring demand for tag management
  • The five ways tag management improves digital marketing speed and agility
  • Why 87% of digital marketers consider tag management key to their success
  • Key factors for evaluating different vendors and solutions
  • Best practices, case studies and more

Webinar attendees will receive a free copy of Econsultancy's "The ROI of Tag Management," as well as a copy of Forrester Research's, "Understanding Tag Management Tools & Technologies." Attendees will also get entered to win one of five remote-controlled Tealium Lamborghinis.

To register for this webinar, please visit: http://marketing.tealium.com/acton/form/3706/0003:d-000f/0/index.htm

WHO: Stefan Tornquist, VP of Research at Econsultancy, and Clint Ivy, Sr. Director of Education at Tealium.

WHEN: Oct. 16, 2012, at 10 a.m. PT / 1 p.m. ET

About Econsultancy
Econsultancy is a digital marketing best practice community and publisher, which educates the world's marketers on everything from web analytics and email marketing, to social media, PR and e-commerce. Econsultancy provides independent research, consultancy services, and worldwide events and training for over 120,000 members and counting, and has offices in London, New York, Sydney, Singapore and Dubai. Econsultancy was acquired by Centaur Media PLC in July 2012.

About Tealium
Tealium is the leader in enterprise tag management, serving some of the most demanding customers worldwide. Tealium's vendor-neutral solution makes it easy for organizations to add, modify and remove digital marketing page tags through a single line of code. The company differentiates itself through a marketing-friendly approach to tag management that enables business users to manage all of their tagging requirements by themselves without JavaScript knowledge. Tealium offers an intuitive web interface; turnkey integration with hundreds of online vendors; superior scale and performance; and a deep enterprise feature set to help organizations increase marketing agility, reduce tagging costs, and improve site performance. Select clients include News International, NHL, Fox Networks Group, Nokia, The Finish Line, Inc., Volvo, Pepsi, Citrix, Lincoln Financial Group, TUI, US Auto Parts, Perry Ellis, and many more. For more information, please visit www.tealium.com.

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