SOURCE: Tealium


September 06, 2012 08:00 ET

Tealium Hosts Free Webinar Featuring Independent Research Firm: "Driving Digital Marketing Results With Tag Management"

SAN DIEGO, CA--(Marketwire - Sep 6, 2012) -  Tealium, the leader in enterprise tag management, today announced a free webinar featuring Forrester Research, Inc., an independent research company, that explores the growth of tag management as a new digital marketing best practice.

One of the biggest challenges in the field of digital marketing today is the tedious and expensive process of deploying and managing the web page tags (JavaScript snippets) required by most online marketing vendors. To address this issue, digital marketing professionals are looking to a new class of applications called tag management systems (TMS) to help efficiently add, edit and removes tags from web sites. On Sept. 18, 2012, thought leaders Ali Behnam, CEO of Tealium, and guest speaker Joe Stanhope, of Forrester Research, Inc., will discuss the latest trends and opportunities in tag management, including how marketers are using tag management to increase the speed and efficiency of their digital marketing operations.

Webinar attendees will learn:

  • What is driving the demand for tag management
  • The key benefits of tag management for digital marketers
  • The evolution of tag management as a marketing function
  • Key factors for evaluating different vendors and solutions
  • Best practices, case studies and more

As a bonus, webinar attendees will receive free copies of Stanhope's recent report, "Understanding Tag Management Tools & Technologies," as well as Econsultancy's "The ROI of Tag Management" and "Tag Management Buyer's Guide."

To sign up for this webinar, please visit:

Joe Stanhope, Principal Analyst at Forrester Research, Inc.; Ali Behnam, CEO of Tealium

Sept. 18, 2012, at 10 a.m. PT / 1 p.m. ET

About Tealium
Tealium is the leader in enterprise tag management, serving some of the most demanding customers worldwide. Tealium's vendor-neutral solution makes it easy for organizations to add, modify and remove digital marketing page tags through a single line of code. The company differentiates itself through a marketing-centric approach to tag management that enables business users to manage all of their tagging requirements by themselves without JavaScript knowledge. Tealium offers an intuitive web interface; turnkey integration with hundreds of online vendors; superior scale and performance; and a deep enterprise feature set to help organizations increase marketing speed and agility, reduce tagging costs, and improve site performance. Select clients include News International, Fox Networks Group, The Finish Line, Inc., Volvo, Citrix Online, Lincoln Financial Group, TUI Group, US Auto Parts, and many more. For more information, please visit

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