SOURCE: MarketLive, Inc.

MarketLive, Inc.

April 28, 2014 08:15 ET

Tealium Joins MarketLive Connect Program as Integrated Solutions Partner

Award-Winning Tag Management Technology Now Integrates Directly Into MarketLive's eCommerce Platform to Optimize Digital Marketing

PETALUMA, CA--(Marketwired - Apr 28, 2014) - MarketLive, the leading Total Commerce platform for high-growth merchants, today announced that Tealium, the leader in enterprise tag management, has become an exclusive partner of MarketLive Connect.

MarketLive Connect is a vetted network of technology partners who provide specific applications and extensions to MarketLive's eCommerce platform. For Tealium, MarketLive has built an integrated connector to make it fast and easy for MarketLive customers to get up and running on Tealium's market-leading tag management system.

Tealium's tag management offering serves as a foundation for enterprise digital marketing operations, helping marketers seamlessly integrate digital marketing tags into their websites, mobile sites and mobile apps. Deploying and managing these tags can be costly and IT-intensive. With Tealium, marketers can leverage a single, universal tag that lets companies manage analytics, advertising, affiliate, personalization and other digital marketing initiatives across their digital presence. Using Tealium, retailers can improve their ROI by deploying better campaigns, reducing IT friction and costs and improving site performance.

"On behalf of all of our merchant customers who have been looking for a way to better manage their data analytics and digital marketing tags, we now make it easy to plug into Tealium's technology via MarketLive Connect," said Ken Burke, founder and CEO of MarketLive. "Tealium has been on an exponential growth curve as more and more companies discover their excellent technology solutions that bring order to digital marketing chaos. We are very pleased to offer MarketLive's customers with turn-key integration to Tealium's solutions."

MarketLive has vetted Tealium's offering and determined it to be an excellent fit for customers because it:

  • Supports the largest number of out-of-the-box integrated tags -- representing more than 650+ major digital marketing solutions
  • Is easy to use, with tools that enable simple addition and management of new tags from within an intuitive web-based user interface
  • Offers point-and-click integration with Adobe SiteCatalyst, Google Analytics, IBM Coremetrics and all other analytics systems
  • Improves the performance of merchant websites compared to traditional tagging

"MarketLive has an impressive array of e-commerce customers, including several customers we share. We see this partnership as a value-add for both of our customer bases and we are excited to deploy this integrated solution," said Ali Behnam, co-founder and President of Tealium. "In addition, we have a similar commitment to innovation and customer success, so the cultural fit between our organizations will further benefit this partnership."

MarketLive Connect
The Tealium integration is part of MarketLive's expanding MarketLive Connect program, which is a vetted network of technology partners who provide specific applications and extensions to MarketLive's eCommerce platform. The program allows MarketLive's merchant customers to extend their Total Commerce capabilities as needed, quickly, using pre-integrated technologies from leading vendors.


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About Tealium
Tealium helps savvy brands bring order to marketing chaos and engage customers in innovative ways. Using Tealium as the foundation for their digital marketing operations, smart marketers can fuel real-time unified marketing initiatives and drive more profitable customer interactions across all digital touch points. Tealium is the recognized leader in enterprise tag management and was recently named one of Forbes' Most Promising Companies in America for 2014. Each quarter, Tealium serves 1.2 trillion tags on behalf of its global clients, representing an estimated $75B in annual online transactions. For more information, please visit

About MarketLive
Since 1995, MarketLive, Inc., has been the leading provider of eCommerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® Customer Driven Commerce technology and services solution integrates commerce across all channels, enabling merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates.

The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers many successful retail eCommerce sites, including Armani Exchange, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg Diamonds, John Deere, Title Nine, Intermix and others.

For more information, visit

Contact Information

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    Renee Newby
    Rocket Science PR, for MarketLive
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