SOURCE: Tealium

Tealium

August 14, 2013 08:00 ET

Tealium Launches Digital 100 Showing the Most Deployed Digital Marketing Solutions on Enterprise Websites

New Index Reveals Which Marketing Solutions Enterprise Marketers Have Implemented on Their Websites to Help Drive Digital Results

SAN DIEGO, CA--(Marketwired - Aug 14, 2013) - Tealium, the leader in enterprise tag management, today announced the launch of the Tealium Digital 100, a new index showing the most deployed digital marketing solutions on enterprise websites worldwide.

Compiled quarterly, the Tealium Digital 100 reveals which digital marketing vendor tags are deployed across Tealium's global base of 300+ enterprise customers, representing thousands of websites, including e-commerce, publishing, financial services, travel and more. The index lists each vendor, along with the category they belong to, ranging from advertising to social media. With an estimated 2,000+ tag-based digital marketing solutions on the market, the index can be used by marketers as a starting point for understanding the top vendors in the digital marketing landscape.

Highlights of the Q2 2013 Tealium Digital 100 include:

  • More than one-third of all vendors (35) in the top 100 are advertising related. This reflects the competitiveness and fragmentation of the market, consisting of vendors from both media and inventory operations. Most notable is the widespread adoption of retargeting and data management platforms (DMPs), alongside the expected bid management and yield management solutions that have been the traditional mainstays of the industry.

  • Analytics continues to play an important role in measuring and optimizing digital performance, ranking as the second most populous category with 18 vendors. While Google Analytics and Adobe SiteCatalyst continue to dominate traditional web analytics, there has been a rise in specialty analytics vendors, including services for revenue attribution, in-page analytics, and customer experience measurement (also known as voice of the customer).

  • Optimization and personalization vendors represented a substantial portion of the Tealium Digital 100 with 12 vendors representing the category. This shows enterprises are getting more sophisticated in supplying online visitors with personalized content and products, as well as testing different offers against each other.

  • Despite the fact that paid search accounts for a large part of the average digital marketing budget (as much as 40 percent, according to a recent Shop.org study), there are only eight search engine marketing vendors represented in the Digital 100. Compared to display advertising, search engine marketing is a much more mature market with a defined set of players.

  • The breakdown of the remaining categories includes: affiliate marketing (9 vendors), social media and shopping (6 vendors each), email marketing / marketing automation (4), and other (2).

"The Tealium Digital 100 reflects real trends in marketing, including the ongoing shift from contextual advertising to audience-based or targeted advertising," said Erik Bratt, Vice President of Marketing for Tealium. "The index also gives CMOs a unique understanding of the vendor mix that savvy enterprises deploy to optimize results."

Tealium helps digital marketers increase efficiency and results by making it easy to deploy and manage the website and mobile tags that most digital marketing vendors require. Tealium provides turnkey tag integration with 500+ vendors, enabling marketers to add, edit or remove any tag by themselves without requiring software development. To become certified within Tealium's Tag Marketplace, vendors can directly contact Tealium.

"We're happy to see that the Tealium Digital 100 reflects ForeSee's standing as one of the most widely-used customer experience metrics in the world," said Eric Feinberg, Senior Director of Mobile, Media & Entertainment for Foresee, a pioneer in customer experience analytics. "The Tealium Digital 100 is a useful tool for companies hoping to narrow the field by seeing which best-in-class tools other companies are using."

The Tealium Digital 100, Q2 2013 (ranked alphabetically by category)

Affiliate Window   Affiliate Marketing
Affilinet   Affiliate Marketing
Commission Junction   Affiliate Marketing
Google Affiliate Network   Affiliate Marketing
Impact Radius   Affiliate Marketing
LinkShare   Affiliate Marketing
LinkTrust   Affiliate Marketing
Pepperjam   Affiliate Marketing
Zanox   Affiliate Marketing
Adobe SiteCatalyst   Analytics
Bizrate Insights   Analytics
Channel Intelligence   Analytics
Chartbeat   Analytics
ClearSaleing   Analytics
ClickTale   Analytics
ComScore   Analytics
Convertro   Analytics
CrazyEgg   Analytics
ForeSee   Analytics
Google Analytics   Analytics
Google Universal Analytics   Analytics
IBM Coremetrics   Analytics
KISSinsights   Analytics
Nielsen   Analytics
Opinion Lab   Analytics
Quantcast   Analytics
Webtrends   Analytics
Adroll   Display Advertising
Advertising.com   Display Advertising
AppNexus   Display Advertising
Atlas   Display Advertising
AudienceScience   Display Advertising
Bizo   Display Advertising
BlueLithium (Yahoo)   Display Advertising
BuyBuddy (Brighter Option)   Display Advertising
Buysight   Display Advertising
Chango   Display Advertising
ChannelAdvisor   Display Advertising
Criteo   Display Advertising
Dotomi   Display Advertising
DoubleClick - Floodlight   Display Advertising
DoubleClick - Spotlight   Display Advertising
Efficient Frontier (Adobe Ad Lens)   Display Advertising
Fetchback   Display Advertising
Google Publisher Tag   Display Advertising
Improve Digital 360Yield   Display Advertising
Media 6 Degrees   Display Advertising
MediaFORGE   Display Advertising
MediaMath   Display Advertising
MediaMind (BurstingPipe)   Display Advertising
Mediaplex   Display Advertising
Mercent   Display Advertising
Microsoft adCenter   Display Advertising
Nanigans   Display Advertising
Netmining   Display Advertising
Right Media   Display Advertising
Rocket Fuel   Display Advertising
Steelhouse   Display Advertising
TradeDoubler   Display Advertising
Turn   Display Advertising
ValueClick Media (Fastclick)   Display Advertising
YD (Yieldivision)   Display Advertising
CheetahMail   Email / Marketing Automation
Eloqua   Email / Marketing Automation
ExactTarget   Email / Marketing Automation
Marketo   Email / Marketing Automation
Adobe Test and Target   Optimization / Personalization
Baynote   Optimization / Personalization
Certona   Optimization / Personalization
Datalogix   Optimization / Personalization
Kampyle   Optimization / Personalization
Monetate   Optimization / Personalization
MyBuys   Optimization / Personalization
MyThings   Optimization / Personalization
Optimizely   Optimization / Personalization
SeeWhy   Optimization / Personalization
TellApart   Optimization / Personalization
Visual Website Optimizer   Optimization / Personalization
Akamai   Other
LivePerson   Other
Bing Conversion   Search Engine Marketing
Google AdWords Conversions   Search Engine Marketing
Google AdWords Remarketing   Search Engine Marketing
Invite Media   Search Engine Marketing
Kenshoo   Search Engine Marketing
Marin Software   Search Engine Marketing
RKG (Rimm-Kaufman Group)   Search Engine Marketing
Yahoo Search Marketing   Search Engine Marketing
Bazaarvoice   Shopping
Become   Shopping
GoDataFeed   Shopping
Nextag ROI Tracker   Shopping
PriceGrabber   Shopping
Shopping.com   Shopping
AddThis   Social Media
Extole   Social Media
Facebook   Social Media
Facebook Conversions   Social Media
Google Plus   Social Media
Twitter   Social Media

To find out more about the Tealium Digital 100, please visit http://www.tealium.com/digital100.

About Tealium
Tealium is the leader in enterprise tag management, helping marketers solve their big data challenge at its source. Tealium's web-based service makes it easy for digital marketers to deploy and manage their third-party vendor tags, and then correlate the data those tags generate into an actionable source. Using Tealium, organizations can streamline their digital marketing operations, increase the effectiveness of customer acquisition campaigns, and power their big data initiatives. The company differentiates itself through ease of use, scale and performance, and fanatical customer support. Select clients include Petco, Lenovo, A+E Networks, Fox Networks Group, Travelocity, Urban Outfitters, Nokia, NHL, Sony Online Entertainment, and many more. For more information, please visit www.tealium.com.

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