SOURCE: Tealium


June 25, 2012 09:00 ET

Tealium Positioned as Market Leader for Tag Management in New Econsultancy Buyer's Guide

SAN DIEGO, CA and LONDON--(Marketwire - Jun 25, 2012) - Tealium, the leader in enterprise tag management, today announced that it has been positioned as the market leader for tag management in Econsultancy's new report, "Tag Management Buyer's Guide," which profiles all the major vendors in the fast-growing industry.

In a traditional four quadrant, market-positioning chart, Tealium was positioned in the upper right corner better than any other tag management vendor. Tealium was shown to have the biggest global focus, while ranking larger than any other tag management vendor except for Adobe Systems.

Tealium opened an office in the UK in 2011 and now has customers on five different continents. Earlier this month, Tealium announced that News International, the UK publishing division of News Corporation, had deployed Tealium across its online media network, including The Sun, The Times and The Sunday Times.

"Econsultancy is one of the most respected digital marketing publishers in the world. We are proud of our positioning and leadership in the market," said Ali Behnam, Tealium co-founder. "Tag management continues to be a fast-growing industry because of the tremendous value it provides across the organization, from increased marketing agility to enhanced privacy compliance."

To purchase a copy of Econsultancy's "Tag Management Buyer's Guide," please visit

About Tealium
Tealium is the leader in enterprise tag management, serving some of the most demanding customers worldwide. Tealium's vendor-neutral solution makes it easy for organizations to add, modify and remove digital marketing page tags through a single line of code. The company differentiates itself through a marketing-friendly approach to tag management that enables business users to manage all of their tagging requirements by themselves without JavaScript knowledge. Tealium offers an intuitive web interface; turnkey integration with hundreds of online vendors; superior scale and performance; and a deep enterprise feature set to help organizations increase marketing agility, reduce tagging costs, and improve site performance. Select clients include News International, Fox Networks Group, The Finish Line, Inc., Volvo, Citrix Online, Lincoln Financial Group, TUI Group, US Auto Parts, and many more. For more information, please visit

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