SOURCE: Tealium


July 10, 2012 09:00 ET

Tealium Signs 60 Enterprise Clients in First Half of 2012 as Industry Momentum Shifts Toward Marketing-Focused Tag Management

SAN DIEGO, CA--(Marketwire - Jul 10, 2012) -  Tealium, the leader in enterprise tag management, today announced that it signed 60 enterprise clients in the first half of the year, highlighting growing momentum for its unique methodology and marketing-friendly approach to enterprise tag management.

New clients for the first six months of this year include Nokia, News International, NHL, Vodafone Germany, Fox Networks Group, TUI, and many more. Tealium added seven of the Top 100 companies on the Internet Retailer 500 list during the time frame, as well as the top newspapers by circulation on three different continents. Tealium also achieved a competitive win rate of more than 85 percent, and now has more than 100+ paid enterprise customers on five different continents.

Clients selected Tealium for several reasons, including its pioneering approach to enterprise tag management, which empowers business users to deploy and manage their tag-based digital marketing solutions on their own via an intuitive web interface and turnkey integration with hundreds of online vendors. This compares with traditional tag management solutions that require the ongoing assistance of JavaScript-trained IT professionals.

"We like that Tealium is making this a marketing-focused sell," wrote Martin Schneider, an enterprise software analyst for 451 Research, a leading global analyst and data company, in a recent independent report on Tealium. "Empowering those that actually rely on the data generated by (vendor) tags to manage their tag network makes sense, given the skin they have in the game."

According to a new report, "The ROI of Tag Management," produced by Econsultancy in conjunction with Tealium, nearly 90 percent of digital marketers believe that effectively managing vendor tags is critical to their online success. In an increasingly complex digital environment, 86 percent said that making fast changes to digital assets without IT involvement will be increasingly important, the report states. The report is available for free at

"The growth of the tag management industry closely resembles the birth of the web analytics industry more than a decade ago," said Ali Behnam, co-founder at Tealium. "Back then, you had IT folks crunching web server log files to get actionable web site intelligence for digital marketers. Eventually, those solutions became easy enough for marketers to use, freeing IT resources to focus on more strategic tasks. We see the same parallels here. Our goal is to help marketers gain control of the solutions they use every day, thereby increasing agility, reducing costs and improving web site performance."

Clients also selected Tealium for its depth of enterprise capabilities, including tagging for mobile apps, and its next-generation methodology, which does not require round-trip server calls at every page load, thereby delivering superior scale and performance. Ease of use, performance and scalability, and vendor neutrality were the top three vendor criteria among tag management users, according to the ROI report.

The new customer additions highlight a growing list of accomplishments for the company during the first half of the year, including:

  • Being positioned as the market leader for tag management in Econsultancy's "Tag Management Buyer's Guide," published last month. Tealium was identified as having the biggest global focus of any vendor, while ranking larger than any competitor except for Adobe Systems
  • Being named a finalist for Best New Technology in the Digital Analytics Association's Awards for Excellence 2012
  • Being named one of San Diego Venture Group's "Cool Companies" for 2012

About Tealium
Tealium is the leader in enterprise tag management, serving some of the most demanding customers worldwide. Tealium's vendor-neutral solution makes it easy for organizations to add, modify and remove digital marketing page tags through a single line of code. The company differentiates itself through a marketing-friendly approach to tag management that enables business users to manage all of their tagging requirements by themselves without JavaScript knowledge. Tealium offers turnkey integration with hundreds of online vendors; superior scale and performance; and a deep enterprise feature set to help organizations increase marketing agility, reduce tagging costs, and improve site performance. Select clients include News International, NHL, Fox Networks Group, The Finish Line, Inc., Volvo, Citrix, Lincoln Financial Group, TUI, US Auto Parts, Vodafone Germany, and many more. For more information, please visit

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