SOURCE: TEAM Coalition

March 25, 2008 09:00 ET

TEAM Coalition Announces Winner of National TEAM Up 2 Win™ Program

Program Expanded to Fans at Work Place During NCAA® March Madness® to Support Drunk Driving Prevention Efforts

ALEXANDRIA, VA--(Marketwire - March 25, 2008) - TEAM Coalition (Techniques for Effective Alcohol Management) today announced the winner of the organization's latest drunk driving prevention initiative, TEAM Up 2 Win. TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. This national program capitalizes on the excitement of the NCAA® Men's Final Four® and encourages fans to celebrate responsibly.

Nationwide more than twenty companies and organizations registered for the program in anticipation of NCAA March Madness. For a complete list of the participating companies, please send your request to Jill Pepper at TEAM Coalition via e-mail at jill@teamcoalition.org or by phone at 703-647-7431.

Participants who make the "Responsibility Has Its Rewards" pledge are encouraged to wear their favorite NCAA basketball teams' jersey, logo apparel or colors during a designated time during the Division I Men's Basketball Championship.

Blake Naughton of Baltimore, MD was selected to win a trip to San Antonio for the 2008 NCAA Men's Final Four. Mr. Naughton participated in the TEAM Up 2 Win contest as a member of the Washington DC Stanford Association. The grand prize includes airfare and hotel for two guests to San Antonio and two tickets to the 2008 NCAA Men's Final Four games on Saturday, April 5th and two tickets to the 2008 Championship game on Monday, April 7th at the Alamodome.

The "Responsibility Has Its Rewards" pledge asks participants to:

--  Never drive drunk
--  Always have a designated driver
--  Never provide alcohol to anyone under 21 years of age
--  Always buckle up every trip every time
    

TEAM Coalition executive director, Jill Pepper, said, "TEAM Up 2 Win reaches fans beyond the stadium or arena, reminding them to celebrate responsibly as they cheer on their favorite team."

Visit TEAMUp2Win.org for more information. The Web site offered easy instructions to implement the program and manage participation online. Organizers created a unique Web site for participants to learn about the program, make the "Responsibility Has Its Rewards" pledge and make an optional donation to TEAM Coalition. Participants must be 21 years of age or older. Participating companies cannot use NCAA trademarks, logos or references to the NCAA championship in any materials, press releases or other internal or external communications.

A donation to TEAM Coalition was suggested, but not required for participation in TEAM Up 2 Win. Any donations collected directly support TEAM Coalition's efforts to promote responsible drinking and prevent drunk driving.

Mary Wilfert, associate director of Health and Safety for the NCAA, said, "As a member of TEAM Coalition, the NCAA is very excited to partner with the TEAM Up 2 Win promotion, and to encourage fans of NCAA March Madness to make their responsibility pledges so that all basketball fans can safely enjoy the games!"

ABOUT TEAM

TEAM Coalition is a 501c3 non profit alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. Visit www.teamcoalition.org for more details.

About the NCAA

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletics opportunities for more than 380,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. Importantly, the NCAA opposes all sports wagering. This application should not be used for sweepstakes, contests, office pools or other gambling activities.

The NCAA is proud to have the following elite companies as official Corporate Champions -- AT&T, Coca-Cola and Pontiac -- and the following elite companies as official Corporate Partners -- DiGiorno, Enterprise, The Hartford, Lowe's, Sheraton and State Farm.

[NCAA, Final Four, and March Madness are trademarks owned or licensed by the National Collegiate Athletic Association.]

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