SOURCE: TEAM Coalition

TEAM Coalition

September 17, 2009 12:17 ET

TEAM Coalition Proudly Welcomes Newest Board Member: National Beer Wholesalers Association

ALEXANDRIA, VA--(Marketwire - September 17, 2009) - TEAM Coalition (Techniques for Effective Alcohol Management) is proud to add the National Beer Wholesalers Association (NBWA) to its list of member organizations committed to promoting responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition is an alliance of 16 member groups including professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, broadcasters, governmental traffic safety experts and others.

TEAM Coalition members are united by a shared mission to provide effective alcohol service training in public assembly facilities and promote responsible alcohol consumption that enhances the entertainment experience while reducing alcohol-related instances both in facilities and on surrounding roadways. To accomplish this mission, TEAM focuses on three main efforts:

--  Training for facility employees in the effective sale, service, and
    consumption of alcohol
--  Promotional campaigns to encourage fans to designate a sober driver
    and behave appropriately
--  Defining, communicating and enforcing alcohol service and fan conduct
    policies at sports and entertainment facilities

TEAM training involves employees from both concessionaires and facility operators. Since 2001, over 100,000 facility employees from ushers and ticket takers to beer vendors have become certified. In 2008, TEAM's Responsibility Has Its Rewards™ promotion for designated drivers counted half a million sports fans who pledged to be designated drivers at MLB, MLS, NFL and NBA games. Both of those achievements were reached through the support of beer distributors across the country.

"America's 2,850 licensed beer distributors work tirelessly to keep their communities and citizens safe -- that's why it is so important to them to make sure that alcohol is sold within a regulated system and consumed in moderation, because alcohol is different," said NBWA President Craig Purser. "America's beer distributors are excited to be joining TEAM in promoting responsibility."

According to TEAM Coalition Chairman and National Football League Vice President for Security, Milt Ahlerich, "The NFL has a strong appreciation for TEAM's contributions toward a positive game experience for our fans. TEAM provides an excellent opportunity for the NFL to join with the other stakeholders to encourage responsibility programs at our sports entertainment venues. The more organizations represented on the Coalition, the better the game day experience will be for all sports fans."

About National Beer Wholesalers Association

The National Beer Wholesalers Association (NBWA) represents the interests of America's 2,850 licensed, independent beer distributor operations in every state, congressional district and media market across the country. Beer distributors are committed to ensuring alcohol is provided safely and responsibly to consumers of legal drinking age through the state-based system of alcohol regulation and distribution.

About TEAM Coalition

TEAM Coalition members and supporters include Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies - Sportservice, Beer Institute, Anheuser-Busch Companies, MillerCoors Brewing Company, National Association of Broadcasters, Live Nation, Contemporary Services Corporation, International Association of Assembly Managers, and the National Highway Traffic Safety Administration. For more information go to

Contact Information