SOURCE: ShotTracker

Drive Capital

April 07, 2014 09:20 ET

Team Epic Partners With ShotTracker to Enhance Fan Experience at the NCAA® Men's and Women's Final Four®

OVERLAND PARK, KS--(Marketwired - April 07, 2014) - They infiltrated CES. They stormed SXSW. And now, they're going dancing. Wearables have busted into Bracket Town.

Team Epic, the sponsorship and lifestyle marketing agency for NCAA Corporate Champion AT&T, has teamed up with ShotTracker to bring a real-time, data-driven basketball shootout to the AT&T Fan Zone at Bracket Town and Tourney Town, the official fan festivals for the Men's and Women's Final Four. ShotTracker is affordable, wearable shooting technology that automatically tracks shot attempts, makes and misses.

"At the AT&T Fan Zone, we're highlighting the products and services that help to mobilize fans' passion for college basketball where they live, work and play," said Enrique Casanova, Vice President at Team Epic. "We've partnered with ShotTracker to showcase unique, wearable technology linked to a mobile app that helps basketball players improve their shooting skills; showing fans how to become better shooters via AT&T's wireless network."

At the AT&T Fan Zone, through the end of the men's and women's championship games, fans can experience the latest wearable tech in basketball and compete against their friends and other attendees to see who makes the most baskets, tracked by ShotTracker's wrist device and net sensor. Fans who sink the most shots can earn bragging rights by ending up on the official ShotTracker Shootout Leader Board.

"We're thrilled to be teaming up with Team Epic at these premiere events this year so fans can experience the future of basketball technology," said Davyeon Ross, co-founder and COO of ShotTracker. "We're ready for fans to try on and test out ShotTracker."

To follow ShotTracker and fans throughout Bracket Town and Tourney Town, check out #TrackTheMadness on Twitter and Facebook.

ABOUT SHOTTRACKER

ShotTracker is affordable, wearable technology for basketball players who want to improve shooting performance by automatically tracking shot attempts, makes and misses. Based in Overland Park, Kan., ShotTracker was co-founded by Bruce Ianni and Davyeon Ross, successful tech entrepreneurs. Ross was also a former college basketball player who led the NAIA in field-goal percentage his senior year.

ShotTracker is now available for pre-order at http://www.shottracker.com. Connect with ShotTracker on Facebook, and Twitter.

ABOUT TEAM EPIC

Team Epic is a sponsorship and lifestyle-marketing partner to iconic brands activating the biggest sports and entertainment properties. Part of the Dentsu Aegis Network, the agency was launched in 1999 with the belief that understanding human emotion can transform sponsorship and how brands can engage with consumers. Team Epic has a deep history of transformation; from pioneering naming rights to creating new sponsorship categories to activation that inspires conversations and sharing. Team Epic is proud to work with iconic brands and enjoys longstanding client relationships built on trust and a track record of high performance delivery.

Connect with Team Epic: www.anepiccompany.com, Facebook, Twitter.

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