SOURCE: TeamCalifornia

April 15, 2009 13:50 ET

TeamCalifornia Begins Spring Membership Drive

Marketing and Economic Development Alliance Provides Cities, Companies and Business Development Organizations Broad Scale Outreach to Leverage Marketing Dollars; State of California Partnership Extends Member Value

MONTEREY, CA--(Marketwire - April 15, 2009) - TeamCalifornia, an organization bringing together economic development organizations from across the state to market their communities for business investment and job creation, today kicked off an aggressive statewide membership drive during its spring executive board meeting being held today in Monterey, Calif.

Driven by the need to mitigate pervasive economic challenges faced by municipalities and economic development organizations, the membership drive highlights the value of the synergy created by the collective outreach of member entities.

"TeamCalifornia makes it possible for economic development organizations to combine their business retention, development and attraction dollars," said Mike Ammann, president of TeamCalifornia and president and CEO of the Solano County Economic Development Corporation. "This provides a variety of entities a strong voice to the rest of the world that 'California is open for business!' Participation in tradeshows, advertisements in targeted publications and inclusion in an online news portal, all combine to provide a powerful physical and virtual presence that they would not otherwise be able to achieve," said Ammann.

TeamCalifornia member benefits include:

-- -- The website receives 47,000 avg. hits per month and
    allows members to post business news and community profiles/links, and
    feature properties
--  Marketing -- TeamCalifornia recently adopted a two-year multi-
    disciplinary marketing plan targeting key industry segments that include
    corporate real estate executives, life science & medical devices,
    cleantech, food & beverage, international trade and emerging industries
--  Tradeshows -- Discounted participation in the TeamCalifornia booth at
    critical industry tradeshows -- fully managed by an experienced marketing
    and economic development professional
--  Outreach -- Marketing and media missions & consultant conferences
--  CalBIS Leads -- TeamCalifornia activities drive leads to CalBIS, a
    State organization that serves employers, corporate real estate executives,
    and site location consultants considering California for new business
    investment and expansion and works with TeamCalifornia members in the site
    selection process
--  Networking -- Members take part in invaluable peer-to-peer networking

In addition, TeamCalifornia organizes its members to coordinate with marketing activities undertaken by the State of California. TeamCalifornia provides all organizational and administrative support for such activities.

Collaborations Reinforcing California's Business Brand

Recently, TeamCalifornia began a partnership with the State of California's Business, Transportation & Housing Agency (BTH). The two organizations formally committed to jointly market and promote California.

As a first step, TeamCalifornia has collaborated with BTH to design and launch a new business brand campaign. The campaign -- to debut May 2009 -- will communicate significant California business messages and will allow local communities and businesses to leverage market opportunities.

"Governor Schwarzenegger has designated California's Business, Transportation and Housing Agency as the primary state agency for facilitating economic development. As such, it has our highest priority," said Brian McGowan, deputy secretary for Economic Development and Commerce at the State of California Business, Transportation and Housing Agency.

"Statewide collaboration -- in which we can work together in new, constructive ways -- is key to ensure success with our efforts. Serving as advocates and resources for business development in California, TeamCalifornia's membership knows how to expedite projects and are invaluable sources of information for site location assistance anywhere in the state. Our partnership with TeamCalifornia creates conditions in which we can amplify these activities -- and leverage recognizable and consistent messages -- to further mine awareness about California as a top-tier location for business and talent, nationally and internationally," McGowan said.

The partnership campaign, highlighting the value and differential advantages of doing business in California, will be available for members to customize for their own outreach.

Other recent TeamCalifornia member benefits activities have included participation in:

BIO, the world's top biotech gathering -- TeamCalifornia was the anchor organization within the BIO California Pavilion and collaborated with Bio-associations, communities and life science businesses, while showcasing biotech luminaries as well as the guest of honor: Governor Schwarzenegger.

CoreNet Global Summit -- TeamCalifornia members were able to take part in a California Site Selectors Roundtable Luncheon where members were face-to-face with key commercial and corporate real estate decision-makers.

Renewable Energy Tradeshows -- Via TeamCalifornia, members had access to key cleantech entrepreneurs and decision-makers at Solar, Intersolar and Solar Power International, the largest U.S. solar business-to-business show. Lt. Governor John Garamendi joined TeamCalifornia members at the conference and represented their interests at an exclusive VIP dinner with key industry leaders.

China International Fair for Investment and Trade (CIFIT) -- Working with BTH's International Trade & Investment, TeamCalifornia members supported and attended the world's largest international investment promotion event aiming at bilateral investment cooperation.

According the Mary Ingersoll, executive director, TeamCalifornia, cities and economic development entities use her organization as a resource to further extend their branding and communications efforts and to secure viable business development leads.

"Economic development professionals are looking for the best ways to stretch their increasingly limited dollars. TeamCalifornia understands this and is continually addressing their needs by enhancing and launching new benefits," said Mary Ingersoll, executive director, TeamCalifornia. The organization's website,, includes a new Members Center showcasing best practices from the member peers across the state, an updated Location Assistance with new graphic and text rich pages focusing specifically member community, and Industry Resource section that provides the latest information on industries driving California's economy.

"One of the ancillary benefits of TeamCalifornia membership is the collaboration that takes place among public and private sector members who are passionate and dedicated to marketing California. By being actively engaged in these efforts, they are helping to create a force that will help lead the State forward to ongoing prosperity," said Ingersoll.

ABOUT TeamCalifornia

TeamCalifornia is a private, non-profit California membership-based corporation that brings together economic development organizations from across the state to market their communities for business investment and job creation in California. TeamCalifornia's members are important advocates and resources for business development in California; they know how to expedite projects and are invaluable sources of information for site location assistance anywhere in the state. For more information, visit,

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