SOURCE: TeaZazz

March 20, 2007 12:00 ET

TeaZazz Brings Innovation to the Beverage World With Hybrid Soft Drink

Combining the Healthy Benefits of Tea, With the Sparkling Fun of Soda, Tea and Soda Drinkers Can Now Have Their Cake and Eat It Too!

VALENCIA, CA -- (MARKET WIRE) -- March 20, 2007 -- TeaZazz today announced the production of its TeaZazz brand premium, sparkling tea beverages.

TeaZazz, invented in 2006 by Tamara Saretsky and Delicia Soliman, is the perfect combination of "better-for-you" tea and the sparkling fun of soda. A refreshing alternative to conventional soft drinks, TeaZazz delivers the health benefits associated with the antioxidants in tea, with an exceptional taste that does not rely on the high fructose corn syrup commonly found in soft drinks.

"Many soda drinkers struggle to find a healthy alternative that can satisfy the taste requirements provided by their favorite soft drink," said Delicia Soliman, TeaZazz Co-Founder. "Today's ready-to-drink tea options range from overly-sweetened national brands to organic options lacking in flavor, and diet soft drinks loaded with saccharin or aspartame, artificial flavors and preservatives are not exactly the picture of health. TeaZazz offers a healthy new way to drink tea, that is also a carbonated replacement for high sugar content soft drinks, with only 20-25 calories per serving."

Tea has recently become one of America's fastest growing beverages in both popularity and sales. In fact, according to Information Resources Inc. (IRI), the Ready-to-Drink Tea (RTD) market segment grew 23 percent during the 52-week period that ended on July 16, 2006.

Health benefits associated with tea consumption include: lowering bad cholesterol, reducing the risk of cancer and heart disease, and increasing bone density. As reported by the BBC in August 2006, researchers at Kings College London found that tea can protect against heart disease and some cancers, and can also be just as effective as water in re-hydrating the body. Dr. Carrie Ruxton, public health nutritionist and lead author of the report published in the European Journal of Clinical Nutrition, said, "Drinking tea is actually better for you than drinking water... Tea replaces fluids and contains antioxidants so it's got two things going for it."

"We were big time soda drinkers, but eventually we became interested in finding healthier beverages, and slowly transitioned to tea," said Tamara Saretsky, TeaZazz Co-Founder. "However, we missed the bubbles, and when we couldn't find a great tasting, lightly carbonated tea on the market, we decided to make it ourselves. After blending our own tea varieties and experimenting with carbonation, TeaZazz was born!"

Samples of TeaZazz are available now in three delicious varieties: Original, Green Tea Lemon and Peach. The suggested retail price for a 20 oz. bottle of TeaZazz is $1.49.

About TeaZazz

Valencia, Calif.-based TeaZazz was founded in 2006, and is dedicated to providing premium quality, healthy beverages to consumers looking for something more than conventional soft drinks can provide, without sacrificing taste. Much like its namesake product, TeaZazz is about bringing health, hydration, fun and happiness to beverage consumers everywhere. TeaZazz sparkling tea is produced at J&R Bottling Co. in Commerce, Calif.

Contact Information

  • Media Contact:
    Suzanne Collier Public Relations
    Suzanne Collier
    714-572-1498
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