SOURCE: Lages & Associates

Lages & Associates

November 21, 2013 11:00 ET

Tech Agency, Lages and Associates Reaches 25 Year Milestone

Reflects on Its Legacy of Inventive PR and Marketing Programs for Tech Companies From Start-Ups to Enterprises

IRVINE, CA--(Marketwired - Nov 21, 2013) -  A lot can happen in 25 years. From early-stage start-ups to large, multinational, publicly traded enterprises -- Lages & Associates (Lages) has been launching new technologies, shaping opinions and forging relationships with influencers for 25 years -- and a silver anniversary shouldn't go unnoticed.

Recognized for their close working partnerships with clients, Lages, founded in 1988, operates as a brand-building extension of technology companies. Lages delivers the full spectrum of public relationscontent marketing and marketing communications services.

While things have certainly changed in the quarter century since the agency was founded, the core practice of communications remains the same - it's about getting the right messages out to the right audiences. Things like the advent of online press kits and social media have changed the manner in which people communicate, but crafting a compelling message that resonates remains the key to success. 

From the beginning, Lages was designed to be a different type of agency -- and this still holds true today. Lages approaches each account from the perspective of the client -- agency founder Beverly Lages got her start on the client side, giving her a unique take on the client/agency relationship that she has maintained through the years. With deep roots in (and a real passion for) technology, Lages shaped her team to make true connections with client companies, and operate as a seamless extension of their own internal teams.

"In my early days of marketing I had the opportunity to work with some of the formative thought leaders in tech marketing, including agencies such as Regis McKenna Public Relations," noted Lages. "I saw firsthand the tremendous impact PR has on the success of a start-up. It also became quite apparent that a true assessment and understanding of innovation, as it relates to technology adoption cycles, was as essential as the art of storytelling." The agency's track record includes playing a pivotal role in deploying strategic communications programs for key events including acquisitions, mergers and funding.

The agency's clients include tech leaders Toshiba America Electronic Components, Conexant, Promise Technology and Lantronix, as well as healthcare monitoring innovator Nihon Kohden America. Start-ups with new innovations led by visionary entrepreneurs are a mainstay for Lages, and include mobile art trendsetter iPhoneArt, digital image enhancements pioneer, DarbeeVision and Singapore tech incubator, Get2Volume. Established unified communications player AVST along with LED leader Bivar and top tier enclosure manufacturer Chenbro round out the current client roster.

A distinguishing characteristic of Lages is the number of repeat clients that return to the agency. According to Lages, "Partnerships and connections matter, and once we have been on the front lines with an executive a deep bond forms and it just makes sense to carry this relationship to the next endeavor."

Lages has achieved 25 years of success through repeat clients as well as the referrals that clients so often make to their colleagues. It is this strong legacy of good work speaking for itself that has carried Lages through a range of changing economic times and will propel the agency into the future.

Please visit www.lages.com or stop by Lages' Facebook page to learn more. You can also connect with Lages on LinkedIn.

About Lages & Associates
Founded in 1988, Lages & Associates Inc. (Lages) is a full service public relations, content marketing and marketing communications agency specializing in high technology. Lages has orchestrated communications programs for companies with software, hardware and semiconductor solutions in a range of high tech segments including electronics, networking and wireless communications, security, storage, Internet, healthcare and consumer electronics. Based in Irvine, Calif., the company's services include complete marketing communications programs, including social media strategies, brand message development and public relations. Every program is tailored to the unique needs of each client. For more information please visit the Lages company website at www.lages.com.

Contact Information

  • Media Contact:
    Kevin Mayberry
    Lages & Associates
    949-453-8080
    Email Contact