Future US

May 09, 2011 08:01 ET

Tech Enthusiasts Rejoice: Future US Launches to End Consumer Confusion Surrounding Personal Technology Products

New Site Digs Deep Into Cool Consumer Electronics, Providing Alpha-Consumers With Hype-Free Buying Advice, Honest Reviews, and Practical Explanations of Emerging Tech

SAN FRANCISCO, CA--(Marketwire - May 9, 2011) - Positioned to fill a wide-open void in consumer technology coverage, Future US, the leader in special-interest media publishing, has announced the launch of, a new site aimed at early adopters looking for practical information on personal technology that's either in production or being readied for sale within 18 months. Using a "no stone left unturned" reporting and product review strategy, provides a comprehensive, hands-on look at consumer electronics and serves the discerning, curious consumer with detailed, instructive and honest coverage of all the technology that's being hyped across the media landscape.

Unlike other magazines and websites that cover consumer technology for general audiences, approaches the subject with focus, depth, wit and authenticity to serve -- and directly enlist -- the world's most passionate consumer enthusiasts. The site provides unique content that includes targeted news, tech previews, critical reviews, and easy-to-follow how-to and "how things work" explanation articles.

"'s mission is to drill into today's consumer electronics and deliver depth, context and practical buying information, all in an un-self-conscious voice that's 100-percent geek tested and approved," said Jon Phillips, editorial director of "We're all about featuring cool consumer tech that's available today. We don't cover vaporware or technology that's beyond the basic human experience. Our job is to share what's available, what's affordable and what defeats the competition. And we do it in a way that makes perfect sense to curious, passionate newbies, but also resonates with complete authenticity to experienced tech geeks."

Prime examples of site content include:

Joining Phillips on the site's editorial team are senior editors Michael Brown (reviews) and Markkus Rovito (features), associate editor Alan Fackler and guest editors -- including those from sister publications MaximumPC and Mac|Life. As part of its site rollout, will also develop a team of 300 super-users to serve as content and idea generators to sustain hardcore geek authenticity.

"Let's leave the nanobots, space elevators, cold fusion and deep sea biosphere experiments to the competition -- that stuff is either futuristic vaporware or simply out of reach for the average enthusiast," continued Phillips. " will provide the most detailed, instructive, honest coverage of consumer tech online, and we believe that content with depth and utility will be appreciated by both curious, value-oriented consumers and tech-nerd audiences everywhere."

For more information on, or to enlist in the MaximumTech army of super-users, visit

About Future
Future plc is an international special-interest media group that is publicly traded on the London Stock Exchange (LSE: FUTR). Founded in 1985 with one magazine, today we have operations in the UK and US creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong market positions in games, music, technology, action sports, film, automotive and crafts. Our biggest-selling magazines in the US include Official Xbox Magazine, PlayStation: The Official Magazine, Nintendo Power, PC Gamer, Guitar World, Maximum PC and Mac|Life, while our UK business publishes leading titles such as T3, Total Film, Digital Camera, Fast Car and Classic Rock. Our web sites include GamesRadar, BikeRadar, TechRadar, and MusicRadar. Future sells over 4 million magazines each month; we attract more than 11 million unique visitors to our websites; and we host 16 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK's biggest exporter of monthly magazines.

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