October 07, 2009 16:16 ET

Tech Media and Trends PR Can't Afford to Miss: Top Tech Influencers Reveal Best PR Practices for Reaching Consumers in Today's Economy

New Audio Conference: Wednesday, October 14, 2009

OAKLAND, CA--(Marketwire - October 7, 2009) - An influential tech media site or blog can make or break a product launch with just one post. So why haven't more public relations account executives and others mastered the fine art of breaking through to reclusive, skeptical tech scribes and reporters? What are the new rules of pitching online influencers in technology? How does one build long-term relationships with the online influencers consumers turn to most for their news and opinions now? Can a PR professional tap Twitter, Facebook, LinkedIn or other social media channels to become part of the online conversation about their products or gear? Join Bulldog Reporter's PR University and our panel of top tech bloggers and online influencers for the answers to these and other critical questions designed to break down today's best tech pitching practices and turn PR professionals and their team into tech media experts. Our tech media insiders and tough hits will show PR professionals how to reach evasive reporters, capitalize on emerging tech trends and master the perfect tech media pitch so they can actively drive results and messaging for their company or client's technology related service, brand or product.

This exclusive PR University audio conference takes place on Wednesday, October 14th, at 1PM EDT (noon CDT, 11AM MDT; 10AM PDT). The panelists are:

-- Nancy Blair, Senior Assignment Editor/Technology, USA Today (circ. 2,113,725), usatoday.com

-- Spencer Ante, Computers Department Editor, BusinessWeek (circ. 986,000)

-- Jim Kerstetter, Executive Editor, CNET News

-- David Lidsky Articles Editor, Fast Company (circ. 731,991)

-- Tom Foremski, Author, "Silicon Valley Watcher"; Board Member, Research Fellow, Society for New Communications Research

This 90-minute audio conference will to help break down today's best tech pitching practices and PR professionals and their team into tech media experts. Here's what they will learn:

-- Why tech coverage matters more than ever: how tech blogs, programs, pages and titles are reaching wider audiences and easy ways PR can tap into this extended reach

-- Tech Media Trends: The state of technology journalism today -- plus how new media is changing coverage and providing overlooked PR opportunities

-- Editorial Hot Buttons in the New Economy: The tech gadgets, trends and angles you should pitch now -- from post-recessionary hooks and economic recovery angles to CEO profiles and even trend stories

-- Best Targets: Columns, profiles and even new Web features -- the tech media opportunities most receptive to PR input

-- Practice Pitch Session: Lessons and new ways to improve pitches -- based on live panelist feedback when you dial in with your sample pitches

-- Best PR Practices: examples of headline-grabbing pitches and how to duplicate their best practices

-- For more details go to conference home page.

Attendance at Bulldog Reporter's PR University audio conference costs $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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