SOURCE: Tech Soft 3D

February 15, 2007 06:00 ET

Tech Soft 3D Adds European Sales & Consulting Office

Experienced Team to Serve Growing European Customer Community

BERKELEY, CA and LONDON -- (MARKET WIRE) -- February 15, 2007 -- Tech Soft 3D (TS3D), the leading provider of core graphics components to the engineering and design software industry, today announced the opening of a European office to better serve the growing base of TS3D customers in the region.

TS3D's European activities will be led by two managers with in-depth experience in the 3D component marketplace. Ken Royall will serve as TS3D's Director of European Business. Ken's experience includes extensive international operational positions in the US, Europe and the Far East. Ken has driven the emergence of multi-million-dollar businesses on all continents and holds an MBA in International Business from the Écôle des Affairs de Paris.

Richard Baxter joins TS3D as Director of European Consulting. He has wide experience in industrial 3D graphics covering both end-user products and component toolkits. A large part of his career has been spent designing, developing, supporting and integrating geometry and graphics toolkits for the industrial CAD/CAM market, managing a client base of more than fifty major OEM clients worldwide.

"We've been gaining a wider presence among European software companies developing specialist 3D applications for analysis, manufacturing, viewing, publishing and collaboration," explained Ken. "As 3D data is being exploited ever-further downstream from design, it is bringing real advantages to both manufacturing and construction businesses. Tech Soft development tools are ideal to enable companies to build these new 3D applications robustly and efficiently. We're glad to be enabling the expansion of the 3D economy."

"At Tech Soft, we feel very strongly that the quality of the team dramatically impacts the growth of our business and the satisfaction level of our many customers. With Ken and Richard we know our growing European business is in good hands. Their experience, talent and drive will no doubt result in an even stronger growth for TS3D in Europe, and enable us to establish much closer relationships with our customers and partners there," said Ron Fritz, managing partner, TS3D.

About Tech Soft 3D

Tech Soft 3D (TS3D) provides building block technologies and related services, enabling their ISV customers to rapidly develop world-class technical software. The company's flagship HOOPS technology has been incorporated into over 175 commercial software applications, including many of the leaders in CAD/CAM and CAE software including Autodesk. SolidWorks, Dassault Systemes, UG, PTC, Bentley, MSC.Software, Fluent, Mitutoyo, Hitachi Zosen and many others. In addition to the company's flagship HOOPS 3D Application Framework, the company also resells premium components such as the Autodesk's RealDWG Toolkit, Adobe PDF Libraries, Parasolid Modeling Kernel from UGS, and Spatial's 3D InterOp translation toolkits. The company maintains corporate headquarters in Berkeley, California and can be reached through

HOOPS is a registered trademark. Other brand and product names are trademarks of their respective owners. © 2007 Tech Soft 3D

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