March 01, 2012 08:54 ET

Tech Start-Up to Help College Bookstores Increase Revenues and Enhance Higher Education Affordability for Students

SALT LAKE CITY, UT--(Marketwire - Mar 1, 2012) - CAMEX Campus Market Expo 2012 [Booth #2620] --, an educational technology platform that partners with college bookstores to increase their revenues and to enhance higher education affordability for students, officially launched today at the CAMEX Campus Market Expo 2012 in the Salt Palace.

The goal of HubEdu is to transform partner stores into the dynamic hub of all purchases within a campus, whether they be on site or online. HubEdu's College Bookstore Initiative provides a state-of-the-art software suite at no cost to partner stores. The company works with schools and stores on an individual basis to integrate systems and price comparison into student purchasing, ensuring that all sales within the school are captured, monetized, and understood. To help stores better compete with online merchants, HubEdu provides a detailed inventory analytics system which optimizes in-store pricing with no sacrifice to overall store margin. Further, detailed tracking systems help stores view student specific purchase behavior in an effort to better understand and monetize students.

HubEdu software and services are designed to improve the operations and efficiency of bookstores. Most valuably, the company helps college stores recapture lost revenue from students buying from online merchants; it has partnered with these online sellers to bring commissions back to bookstores, thereby increasing bottom line earnings and improving campus relations. Stores can also increase buyback revenues using an innovative mobile platform which allows students to process buyback orders directly from their smartphone. Finally, partner stores can utilize an easy-to-use faculty textbook management system to ensure timely and thorough adoptions.

"At HubEdu, we recognize that traditional brick and mortar stores are the critical center of the college ecosystem. Our bookstore partnership program is a 'win-win' as our program provides campus stores with a rich portfolio of software solutions at no cost and with no subscription fees. Our revenue is success based, meaning that it is solely dependent on the incremental business we drive to partner stores," explains founder and CEO of HubEdu, Jonathan Simkin.

HubEdu provides college store partners generous commissions from all textbook purchases made online at other retailers such as Amazon,, and Barnes & Noble, and Book Renter. College store partners can also utilize HubEdu's relationships with over 2,000 retailers and gain commission revenues from other products purchased at etailers like Walmart, Target, Best Buy, and others.


Produced by the National Association of College Stores, CAMEX is the higher education retailing industry's largest trade show and educational event. Each year, CAMEX attracts more than 7,000 exhibitors and attendees, representing more than 1,100 college stores, 700 companies, and more than 90 product categories. CAMEX 2012 takes place March 2-6 in Salt Lake City, Utah. For more information on NACS and the collegiate retailing industry visit


HubEdu was launched by the founders of, a start-up which began as a website for consumers buying course books. That company quickly came to recognize a more holistic solution was needed: the campus store had to become the healthy core of the school retail ecosystem. With this evolution, the company brings a valuable understanding of student attitudes and behaviors, as it looks to partner with college stores to make the campus store the center for all shopping solutions. For more information, please visit

Contact Information

  • Media Contacts:
    Jason Kirshner / Betsy Roberts
    RMS Public Relations (for HubEdu)
    949.579.9569 x 801/803
    Email Contact / Email Contact