SOURCE: TechForward

June 17, 2008 09:00 ET

TechForward and W3 Solutions Upgrade Traditional Extended Service Plans

W3 Solutions Bundles TechForward's Guaranteed Buyback® Plans With Its Performance Protection Plans for Consumer Electronics

LOS ANGELES, CA--(Marketwire - June 17, 2008) - TechForward, Inc., a leading financial services company for the consumer electronics industry, and W3 Solutions (W3), a leading extended service plan provider, have partnered to offer Guaranteed Buyback® Plans bundled into W3's extended service plans.

As consumer electronics and computer ownership become commonplace, domestic purchasing behavior is rapidly shifting, from a long-term investment in a single device, to periodic repeat purchasing as new models come out. TechForward's Guaranteed Buyback program capitalizes on this trend by letting consumers lock in trade-in values for their purchases at the point of sale, and then exchange the devices for cash or store credit at their convenience.

"We are dedicated to working with TechForward to deliver the next generation of add-on services for consumer electronics," stated Scott Walker, CEO & President, W3 Solutions. "Bundling Guaranteed Buyback plans with our extended warranties will substantially increase attach rates by attracting customers who want the flexibility to upgrade their devices within a couple years of their purchase."

Younger consumers are quick to upgrade devices when new features are added, or even because a new device is more "tech-fashionable." By partnering with TechForward, W3 Solutions is giving consumers a flexible financial service that adapts to the accelerating turnover in consumer technology products.

"This bundled solution gives consumers ultimate freedom either to affordably purchase a new device that catches their eye, or to safely hang onto the device if they like it," said Jade Van Doren, CEO, TechForward.

Frequent repeat purchasing can be expensive for the consumer, since most people do not get value out of their old devices. Also, environmental problems can result when old devices are left in a drawer until they are completely unusable, or are simply thrown away.

"Because you can use guaranteed trade-in values toward the purchase of a new device, staying up to date becomes more affordable. And, since the devices that are returned to us are resold and reused, or recycled, you can feel good about upgrading as often as you want," added Marc Lebovitz, VP of Operations, TechForward.

About TechForward, Inc.

TechForward gives customers the flexibility to upgrade their computers and electronics more affordably, easily, and responsibly. Our Guaranteed Buyback® product takes the uncertainty out of upgrading by guaranteeing future trade-in values for devices at the point and time of sale, by making the trade-in process easy, and by reusing or recycling returned devices. TechForward markets its products through consumer electronics manufacturers and retailers, and more information can be found at

About W3 Solutions

W3 Solutions (W3) is North America's oldest and most experienced extended service plan provider. Our focus is to offer highly profitable programs to our clients while administrating top level service to their customers. W3 Solutions specializes in Extended Service Programs for manufacturers, retailers and distributors. Our programs are delivered through a comprehensive suite of Professional Services to meet the needs of your business. More information can be found at

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