Techmunch, food blogger conference, food blog, SXSW, BakeSpace,

February 24, 2011 14:52 ET

TECHmunch Food Blogger Conference Returns to Austin March 11-13

Expanded Format and All Star Lineup Will Put Food Blogging in the Spotlight During SXSW

AUSTIN, TX--(Marketwire - February 24, 2011) - TECHmunch -- the traveling series of food blogger conferences produced by -- is returning to Austin March 11-13 with an expanded three-day format and an all-star lineup of experts ready to show food bloggers how to create great content, build an audience and turn their passion into profit.

Running concurrent with this year's SXSWi (South by Southwest Interactive) Conference, TECHmunch Austin will be held at Whole Foods Market Culinary Center (525 N. Lamar Blvd) and World Headquarters, which are adjacent to the company's flagship store. The conference will kick-off with an opening night party on Friday, March 11th, followed by two days of panels and workshops. It will conclude Sunday, March 13th with a closing night meetup produced in conjunction with Cupcakes Take the Cake. Tickets are available at, and may be purchased for individual days or the entire three-day conference.

TECHmunch Austin will feature an extraordinary lineup of experts in digital media publishing, food journalism, marketing and other key disciplines. Speakers include:

  • Ben Huh, Founder & CEO, Cheezburger, Inc. (I Can Has Cheezburger, FAIL Blog)
  • Jane Goldman, Editor-in-Chief,
  • Robert Scoble, Managing Director, Rackspace
  • Brian Solis, Author, Engage
  • Tanya Edwards, Head of Cooking and Recipes,
  • Lee Odden, CEO, TopRank Marketing
  • Jeff Houk, Food Editor, Tampa Tribune
  • Kat Kinsman, Editor, CNN's Eatocracy
  • Rene Lynch, Assistant Food Editor, Los Angeles Times
  • Eric Schwartzman, Author and Host, On the Record...Online
  • Sarah Evans, Principal -- Sevans Strategy
  • Penny De Los Santos, Senior Contributing Photographer, Saveur Magazine
  • Rick Bakas, Founder, Bakas Media

A complete list of panels/workshops and speakers is available at

"Our spectacular lineup of speakers will serve up the ingredients food bloggers need to succeed and pursue their passion," said TECHmunch Producer and Founder Babette Pepaj. "The format is fast-paced and focused on helping attendees learn insider secrets they can apply from day-one."

Panels and workshops will cover a range of topics such as creating great multimedia content, building a passionate audience, leveraging PR and traditional media, developing a personal brand, managing technical infrastructure, cultivating partnerships and making money.

"Whole Foods Market is passionate about great food and the pleasure of sharing it with others, and we welcome the opportunity to bring this conversation to life both online and in real time in our hometown," said Rebecca Scofield, Austin community relations coordinator for Whole Foods Market. "We're excited to partner with on TECHmunch and look forward to welcoming so many vibrant voices to the table."

For those who can't make it to TECHmunch Austin in-person, many of the panels and workshops will be streamed live at

"We love Austin, and we can't wait to give food bloggers an event all their own amid all the excitement surrounding SXSW," Pepaj added.

TECHmunch Austin is sponsored by While Foods Market and KitchenAid.

Connect with TECHmunch at and on Twitter via hashtag #TECHmunch.

About TECHmunch
TECHmunch is a series of conferences in cities across the U.S. designed to help food bloggers make their blogs more personally and professionally rewarding. The focus is on teaching practical, hands-on skills, tools and tactics. TECHmunch was launched in Austin during SXSW 2010, and was an official partner of Internet Week New York. It also served as the official Food Track at BlogWorld & New Media Expo 2010. TECHmunch was created by Founder Babette Pepaj, who serves as conference producer. More information is available at

About Whole Foods Market
Founded in 1980 in Austin, Texas, Whole Foods Market ( (NASDAQ: WFMI) is the leading natural and organic food retailer. As America's first national certified organic grocer, Whole Foods Market was named "America's Healthiest Grocery Store" by Health magazine. The company has nearly 60,000 Team Members and more than 300 stores in the United States, Canada and the United Kingdom.

Launched in 2006 as the Web's first food social network and recipe swap, is a grassroots community for people who love to cook, hang out in the kitchen and share their passion for the culinary lifestyle. The site earned back-to-back Webby Award nominations in 2009 and 2010 in the ultra-competitive "Best Social Network" category. It was described by USA Today in January 2011 as "the closest thing to a Facebook-like food site." is based in Los Angeles. More information is available at Also connect with BakeSpace at and

Contact Information

  • Contact:
    Erik Deutsch
    (323) 851-2300 x112