June 02, 2010 09:45 ET

TECHmunch Food Blogger Conference Sweetens New York's Internet Week on June 10th

Day-Long Conference Produced by Serves Up Strategies for Food Blogger Success

NEW YORK, NY--(Marketwire - June 2, 2010) - As the online world descends on New York City June 7-14 for Internet Week, food bloggers in the Big Apple will be focused on an event all their own in the form of TECHmunch NYC, which will be held Thursday, June 10th at the Roger Smith Hotel (501 Lexington Avenue).

New York City is the latest stop for TECHmunch, which was created to help food bloggers learn practical tools and tactics for generating buzz, building an audience and making their hard work profitable. Tickets for the day-long conference and networking reception are $120, and can be purchased on Eventbrite at  

"Our goal is to give local food bloggers a fun, affordable conference where they get the ingredients they need to succeed," said TECHmunch Producer and Founder Babette Pepaj. "We focus on practical information that attendees can use to take their blogs to the next level."

TECHmunch NYC will serve up the following sessions and speakers (updated 6/1):

  • "How to Leverage Traditional Media" with Emily Fleischaker -- Multimedia Editor for Bon Appetit magazine, Kat Kinsman -- Managing Editor for CNN's upcoming Eatocracy food blog, and Allen Salkin -- Reporter for The New York Times and

  • "Building your Brand -- From Blog to Cookbook and Beyond" with Jaden Hair of (also TV chef and food columnist for Discovery/TLC and the Tampa Tribune), James Beard Award-Winner David Leite of, and Cathy Erway -- cookbook author and publisher of Panel will be moderated by Brian Simpson of The Roger Smith Hotel.  

  • "How to Sell Ads, Work with Brands & Monetize Your Blog" with Jessica Randazza -- Marketing Manager at Digitas (digital communications agency for KitchenAid USA), Kara Berklich Weber -- VP of Marketing at Rubicon Project, Pete Spande -- SVP at Federated Media, and Babette Pepaj -- Founder of

  • "A Review of FTC Blogger Guidelines" with Sarah Evans of Sevans Strategy.

  • "Building and Implementing Your PR Plan" with Hillary Allard of The Castle Group/Food4Media, Frani Lieberman of M Booth & Associates, and Erik Deutsch of ExcelPR Group. 

  • "Gaining Momentum and Building Community" with Jessica Amason of (also columnist for The Huffington Post and creator of the blog), Eric Trinidad of, and Eliot Glazer of and

  • "Food Trends" with Adriana Velez of Brooklyn Food Coalition, Ulla Kjaral of Goldilocks Finds Manhattan, Leitha Matz of & Haiku Lunchbox. Panel moderated by Nicole Taylor of The Heritage Radio Network.

  • "Posting High-Value Content & Curating Flavors" with Nichelle Stephens -- Founder of Cupcakes Take the Cake, Kristyn Pomranz -- Editor of Network, and James Beard Foundation Nominee Liza de Guia of  

  • "Blogging Effectively: Analytics, Resources and Best Practices" with Jessica Binder of, Carol Cain of, and Amy Cao of

  • "The Main Ingredient: Recipe Writing 101" with Jennifer Perillo of

  • "Practical SEO Tips to Build Traffic" with Shawn Dragaan -- SEO expert, and Josh Unseth of The Jar Group. 

  • "Bringing Your Passion Offline via Food Events" with Kara Masi of the Ted & Amy Supper Club, Matt Timms of Chili Take-Down, and Mark Matsumoo of

  • "Connecting the Who with the What" with Cathy Brooks -- Founder & Raconteur of Other Than That (also Exec Producer & Host of Social Media Hour).

The day-long conference will be followed by a networking mixer. Giveaway prizes including KitchenAid appliances and cookbooks will be awarded throughout the day.

"TECHmunch NYC offers a great opportunity for New York food bloggers to come together, share ideas and learn how to grow their blogs," added Nichelle Stephens, co-producer of TECHmunch NYC and co-founding editor of New York-based Cupcakes Take the Cake ( As featured on "Martha Stewart" and "The Today Show," Cupcakes Take The Cake is the most popular blog about cupcakes.

TECHmunch NYC is sponsored by KitchenAidUSA.

About TECHmunch
TECHmunch is an ongoing series of conferences in cities across the U.S. that help food bloggers gain the hands-on digital media, marketing and business skills they need to make their blogs more personally and financially rewarding. Unlike similarly themed conferences, TECHmunch takes a grassroots approach featuring local, national and international experts who provide information that bloggers can apply easily on their own. The first TECHmunch was held in March 2010 in Austin, Texas -- concurrent with the annual SXSWi (South by Southwest Interactive) Conference. More information about TECHmunch is available at

About is a grassroots online community for people who love to cook, bake and hang out in the kitchen. Members can post, search and swap recipes, create their own "online kitchen," share cooking tips, raid the "virtual pantry" (forums), upload cooking videos and share their passion with other food enthusiasts from around the world. They range from teenagers just starting to explore the culinary lifestyle to great-grandparents who want to share and catalogue their treasured family recipes. The site earned back-to-back Webby Award nominations in 2009 and 2010 for Best Social Network, and Webby Award honors in 2007 and 2008.

Connect with at:

Contact Information

  • Contact:
    Erik Deutsch
    ExcelPR Group (for
    (323) 851-2300 x112