SOURCE: TECHmunch - Austin

TECHmunch - Austin

March 09, 2010 14:32 ET

TECHmunch Food Blogger Workshop Launches in Austin March 13th

First in Series of Mini-Conferences Will Serve Up Strategies for Food Blogger Success

AUSTIN, TX--(Marketwire - March 9, 2010) - As the digital media world descends on Austin this week for the annual SXSWi (South by Southwest Interactive) Conference, food bloggers will be focused on an event all their own in the form of TECHmunch Austin.

Held Saturday, March 13 at Parkside Restaurant (301 E. 6th Street), TECHmunch Austin is the first in a series of workshops planned in cities across the U.S. to help food bloggers learn the latest tools and tactics for generating buzz, building an audience and monetizing online traffic.

The TECHmunch Austin workshop menu will include the following sessions and speakers:

  • "How to Leverage Traditional Media" with Addie Broyles -- Food Writer for the Austin American-Statesman and, and Anna Gonzalez -- Sr. Web Producer, News 8 Austin.

  • "Building Your Personal Brand" with Jaden Hair -- Founder of and Food Columnist for The Tampa Tribune.

  • "Blogger SEO Tips" with Tony Adam -- Director of Search Marketing for BillShrink (formerly with Yahoo! and PayPal), Sean Percival -- Director of Content Socialization for MySpace & Founder of, and John Shiple -- CTO of Moderated by Serena Ehrlich -- SVP of Social Media for

  • "Making Your Blog 'Go Viral' and Building Community" with Webby-Award Winner Ben Huh -- Publisher of and

  • "Selecting Content, Building Buzz & Growing Readerships" with Nichelle Stephens -- Co-Founder of Cupcakes Take the Cake, Emily Farris -- Author of Casserole Crazy Cookbook, and Cathy Erway -- Publisher of Not Eating Out in New York and The Art of Eating In. Moderated by Jaden Hair of

  • "Monetizing Your Blog via Advertising & Brand Relationships -- The Publisher's Perspective" with Babette Pepaj -- Founder of

  • "Navigating FTC Disclosure Guidelines" with Brian Solis -- Principal of FutureWorks and Author of several books including the newly-released Engage!, and Sarah Evans -- Public Relations/New Media Consultant and President of Sevans Strategy. Moderated by Erik Deutsch -- Principal of ExcelPR Group.

  • "Working with Brands -- The Brand Marketer's Perspective" with Babette Pepaj and Jessica Randazza -- Marketing Manager at Digitas (digital communications agency for KitchenAid USA)

  • Keynote Speech -- "Connecting the Who with the What" by Cathy Brooks -- Media Consultant & Founder of Other Than That, Host of Social Media Hour.

The five-hour intensive workshop will be followed by a networking mixer with more than 40 giveaway prizes including KitchenAid appliances, cookbooks and gourmet chocolate, as well as a buffet from Chef Shawn Cirklel of Parkside Restaurant.

TECHmunch Austin is presented by and The event is sponsored by Microsoft Tag, KitchenAid, Random House and Scharffen Berger.

"Our goal for TECHmunch is to create a fun and affordable workshop where food bloggers get the ingredients they need to succeed and pursue their passion," said Founder Babette Pepaj. "We're focused on practical, hands-on information each attendee can use to take his or her blog to the next level."

Tickets for TECHmunch Austin are $55 and can be purchased on Eventbrite at More information about the event is available at

BakeSpace is a grassroots online community for people who love to cook, bake and hang out in the kitchen. Members can post, search and swap recipes, create their own "online kitchen," share cooking tips, raid the "virtual pantry"(forums), upload cooking videos and share their passion with other food enthusiasts from around the world. They range from teenagers just starting to explore the culinary lifestyle to great-grandparents who want to share and catalogue their treasured family recipes. The site was a 2009 Webby Award nominee for Best Social Network, and earned back-to-back Webby Award honors in 2007 and 2008.

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Contact Information

  • Contact:
    Erik Deutsch
    ExcelPR Group (for
    (323) 851-2300 x112