SOURCE: MarketingProfs


December 23, 2009 10:00 ET

Technologist David Weinberger, Author of "Everything Is Miscellaneous," to Keynote MarketingProfs' B2B Forum May 4

LOS ANGELES, CA--(Marketwire - December 23, 2009) - David Weinberger, author of "Everything is Miscellaneous: The Power of the New Digital Disorder," will offer his guidance for B2B marketers on navigating -- and profiting from -- the exploding digital marketplace in his Keynote Address at the MarketingProfs Business-to-Business Forum 2010 being held May 4-5 in Boston, MA.

In his seminal presentation, "What Marketers Are Still Missing: The Power of the New Digital Disorder," Weinberger will urge marketers to discard everything they think they know about Internet marketing, and replace it with new strategies to deal with the chaotic, multifaceted world of digital marketing.

"David Weinberger was a member of the team that wrote the 'Cluetrain Manifesto,' the online document that in 1999 predicted the vast impact that the emerging World Wide Web would have on marketing," said Susanne Sicilian, VP, Events at MarketingProfs. "We are delighted that David has agreed to share his latest predictions for B2B marketing -- based on his current astounding discoveries of what is actually working best in digital marketing -- at the B2B Forum in May. This is sure to be a groundbreaking presentation packed with priceless predictions and advice."

David Weinberger is an American technologist, professional speaker and commentator, probably best known as co-author of the "Cluetrain Manifesto" (originally a website, and eventually a book, which has been described as "a primer on Internet marketing"). Weinberger's work focuses on how the Internet and digital communications are changing human relationships, communication, and society. In his latest book, "Everything is Miscellaneous," he shows how by "going miscellaneous," anyone can reap rewards from the deluge of information in modern work and life.

The MarketingProfs Business-to-Business Forum 2010 takes place May 4-5 at the Seaport World Trade Center Boston, in Boston, MA. This one-of-a-kind meeting of the minds draws B2B marketers from across the nation to brainstorm, network, and problem-solve the latest challenges facing B2B companies across a wide spectrum of businesses.

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