August 22, 2011 15:00 ET

Technology and UEnd Equals Industry-Shifting Impact on Charitable Giving

CALGARY, ALBERTA--(Marketwire - Aug. 22, 2011) - UEnd:Poverty is very excited to announce the re-launch of our website – Uend.org. The last five years of interacting with the public has lead us to the creation of a brand new, social media integrated web showpiece that will change the face of online charitable giving. This technology will enable UEnd: Poverty to interact, engage with and enable their donors to carry their mission forward into the world at large.

Baydala, Founder and Executive Director of UEnd states "this is a big win for UEnd. We have put five years of donor input into this new site. The new site totally redevelops the donor's dashboard for world change. It will show impact the individual is having, making the change tangible and believable with data such as the number of friends engaged, gifts refocused and the number of lives impacted by their choices. The new site also has social media options built into every step thus making it extremely easy to share via personal Facebook and twitter profiles. This is the web 3.0 version of charitable giving."

New features of the site will be deployed over the course of the next few weeks with a completely redesigned interface, backend functionality, Facebook sign-in integration, reconfigured checkout process and much more being launched immediately.

Media are invited to our exclusive launch event on August 24th 7-9pm at Endeavour Arts 1209 1st St SW, 2nd floor. There will be a presentation of the new site with its many industry-changing enhancements at 7:30pm.

About UEnd Foundation:

Founded in 2006, UEnd poverty is all about empowering the everyday person to participate in ending poverty. The main order of business is to provide a portal to trustworthy, grassroots, credible delivery organizations that fight poverty by building skills for those wanting to change their futures sustainably. This portal allows people to buy gifts that change the world. In fact this is our main message - together, we can change the world if you/we all gift different.

To arrange an interview or RSVP for the launch event please contact Kim Morrison.

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