SOURCE: Technology Council of Southern California

Technology Council of Southern California

September 15, 2010 11:01 ET

Technology Council of Southern California Taps Atomic Public Relations as Agency of Record

Technology PR Agency of the Year to Provide Strategic Counsel, Media Relations and Event Support for Region's Foremost Association for Technology Professionals

LOS ANGELES, CA--(Marketwire - September 15, 2010) -  The Technology Council of Southern California (www.tcosc.org), the premier forum for the region's technology companies and executives, today announced that it has selected Atomic Public Relations as the public relations agency of record. 

In its new role, Atomic PR will work alongside the Tech Council's Board of Directors and team of dedicated volunteers to develop and execute umbrella strategy, positioning and messaging. In addition, Atomic PR will provide media relations for the Council's newly established peer-to-peer, industry and discipline-specific sub groups as well as provide event support for the Council's flagship industry gatherings.

"Atomic PR is a solid member of the Southern California and Silicon Valley tech industries," said Rick Sharga, President, Technology Council of Southern California and SVP, RealtyTrac Inc. "Atomic's deep understanding of the challenges and triumphs tech brands face combined with its unique approach to developing interesting, actionable and exciting PR campaigns made it the perfect choice for us as we set out to take our PR program to the next level."

Atomic PR's approach mixes classical PR with social media, video and search engine optimization, enhanced with the sophisticated use of communications analytics for strategy building, creative planning and detailed program measurement, to engage people in real time and in Google time with content and dialogue that matters. 

"Like the Technology Council of Southern California, Atomic has been part of technology culture and a huge supporter of technology companies for our entire history," said Andy Getsey, co-founder, Atomic Public Relations. "We're excited to be given the opportunity to work with a strong industry leadership council dedicated to making a difference in the industry."

About the Technology Council of Southern California
The Technology Council of Southern California is the premier forum for the region's technology leaders, providing events, connections, information and resources to help technology companies succeed. From recognizing excellence in innovation through its annual awards event to providing access to funding through VentureNet, the Technology Council supports companies throughout their entire corporate lifecycles. Founded in 1991 as the Software Council of Southern California, the Technology Council has an 18-year history of supporting technology companies across the region. For more information visit www.tcosc.org.

About Atomic Public Relations
Atomic Public Relations mixes classical PR with social media, video and search engine optimization, enhanced with the sophisticated use of communications analytics for strategy building, creative planning and detailed program measurement. Many Atomic clients achieve increases of 100% or more across numerous measures of PR program yield compared to pre-Atomic baselines, often on lower budgets than before (www.atomicpr.com/results). Atomic PR has powered numerous breakthrough campaigns for progressive technology, consumer and entertainment brands from start-ups like Animoto, Bebo, Mint.com and Smule, to growing mid-stage companies such as Ingres, LinkedIn and Coupons.com, as well as leading publicly traded companies including Intuit, IMAX, Verizon, ArcSight and Echelon. Atomic has offices in San Francisco, New York, Los Angeles and London, and is closely affiliated with the Huntsworth agency network across the world. More information: www.atomicpr.com.

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