SOURCE: ActiveRain Corp.

November 10, 2011 08:00 ET

Technology, CRM, Social Media Usage Highlight Separation Between Rich and Poor Real Estate Agents, According to Study

Survey of More Than 1,700 Real Estate Professionals by ActiveRain Identifies Specific Best Practices That Matter (and Those That Don't) Separating Agents Who Make More Than $100,000 and Those Who Make Less Than $35,000

SEATTLE, WA--(Marketwire - Nov 10, 2011) - A recent survey of more than 1,700 real estate professionals has identified a consistent set of best practices and habits that make up and separate the nation's most successful real estate agents from those barely getting by, as well as tools and practices that make little difference in determining success or failure.

Collected from among the more than 220,000 ActiveRain real estate professional community members, the survey highlighted areas including technology usage, select social media participation, active customer relationship management (CRM), marketing strategies, and investing dollars against these and other initiatives as the primary factors that make today's real estate professional successful.

An infographic highlighting the survey's findings as well as a copy of the full survey can be downloaded at

"It's no surprise that today's most successful real estate professionals are working harder, making better use of technology, and investing more capital in their own success," said Steve Murray, publisher of REAL Trends and a 30-year veteran of the real estate industry. "Smart agents should study this report and not only emulate the focus areas of the best agents, but strongly reconsider the non-performing activities that clearly are not leading to a higher income."

Highlights of the study include:

  • Successful real estate agents are six times more invested in technology to support and run their business, which includes a top-notch IDX Web site, email marketing campaigns and lead management systems
  • Successful real estate agents are 54 percent more likely to use proactive email marketing campaigns with their prospective, current and past customers
  • Top performing real estate agents maintain a blog, and are particularly making use of YouTube, Twitter and LinkedIn to build and convert their network of prospective clients
  • Nearly twice as many rich agents are using online video on YouTube as a medium to market themselves, their listings and business vs. low-performing agents
  • Top-performing agents spend ten times more money each year to market and advertise their business
  • Successful real estate agents are three times as likely to use an agency or an assistant to manage their search engine optimization (SEO) and lead generation efforts, and twice as likely to buy internet leads

An infographic highlighting the survey's findings as well as a copy of the full survey can be downloaded at

About ActiveRain Corp:

Founded in 2006 and located in Seattle, WA, ActiveRain is the world's largest real estate social network and real estate blogging platform. The ActiveRain community is composed of more than 220,000 real estate agents and affiliated real estate professionals. ActiveRain empowers experienced and new real estate agents to connect with home buyers and sellers, share real estate-specific information, and learn the best practices of real estate blogs, social media, and search engine optimization.

For more information on ActiveRain, visit

Contact Information

  • Press Contact:
    Matt Heinz
    Heinz Marketing for ActiveRain
    Email Contact