SOURCE: Salon City

September 08, 2009 13:46 ET

Technology Hits the Runway at Salon City

BEVERLY HILLS, CA--(Marketwire - September 8, 2009) - Ewire -- Salon City, Inc. (PINKSHEETS: SALN). As part of its business plan to extend content to multiple platforms, Salon City is partnering with digital media technology expert, Reality Digital, to bring its social media strategy to life. Having partnered with leading global brands and agencies on dozens of social campaigns, interactive contests and online communities, Reality Digital will take point on development and implementation of Salon City's first ever UGC (user generated content) contest for the modern beautymaker and beauty enthusiasts.

"Media companies such as Salon City are realizing that an integrated social media strategy can bring greater exposure to the brand and more deeply engage its consumers," said Cynthia Francis, CEO, Reality Digital. "Implementing a new social media campaign can be intimidating but the financial, legal and technology risks can be mitigated by partnering with an experienced SaaS technology provider. We're excited to help Salon City expand their content distribution and create new avenues of engagement with its audiences."

The Reality Digital Opus™ white-label social media platform provides Salon City with the latest digital media and community capabilities while featuring solid and stable technology to handle changing traffic demands, the flexibility to fully express the brand's design aesthetics, and moderation elements to ensure brand protection.

Steven Casciola, Salon City's President and CEO, commented, "Our relationship with Reality Digital will move us forward in expanding our presence and gets us closer to our strategy of becoming the leading media company and provider of content to the beauty industry. We are delighted to be able to work with what we believe is a leader in the field of social media strategy."

ABOUT SALON CITY, INC.

Salon City, Inc. is an emerging public media company, lifestyle brand and independent marketing network for products, distribution and services. Salon City was the first to brand the genre, 'Beauty Entertainment.' It publishes its flagship consumer publication, Salon City magazine, Beauty Entertainment magazine, Beautymaker Net News, and produces the award-winning web show, Hollywood CeleBeauty, online media, licensed events and awards shows. For more on Salon City, visit http://www.saloncity.com

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